Creating an Equal Opportunity to Thrive in Food Retail

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

When I first heard FMI Future Leaders at FMI Connect speaker Tara Jaye Frank, founder and CEO of TJF Career Modeling LLC explain unconscious bias, a light bulb went off for me. “Unconscious bias is a collection of thoughts and/or beliefs shaped by external influences that impact how we perceive and treat other people and situations,” shared Tara. She explained that because these thoughts are as natural as breathing to many of us, we often do not question them. “We have to pause and think before we speak or act and be willing to challenge our own assumptions,” shared Tara.

By: Laurie Gethin, Director of Education, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/default-album/future-leaders-2.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Future Leaders 2" title="Future Leaders 2" style="float: right; margin: 10px;" /> When I first heard FMI <a href="http://www.fmiconnect.net/2016/experience-innovation/future-leaders">Future Leaders</a> at <a href="http://www.fmiconnect.net/">FMI Connect</a> speaker Tara Jaye Frank, founder and CEO of TJF Career Modeling LLC explain unconscious bias, a light bulb went off for me. “Unconscious bias is a collection of thoughts and/or beliefs shaped by external influences that impact how we perceive and treat other people and situations,” shared Tara. She explained that because these thoughts are as natural as breathing to many of us, we often do not question them. “We have to pause and think before we speak or act and be willing to challenge our own assumptions,” shared Tara. She went on to explain that in a company environment, this is important because it impacts a company’s collective consciousness and culture. “Consciousness is simply another word for awareness,” said Tara. “We must pay closer attention to how our individual presence impacts the whole. We all leave a space either better or worse than we find it and being intentionally inclusive, granting trust, helping each other succeed - these are all ways to create a winning culture where everyone can thrive.” That statement is at the heart of Tara’s workshop <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=41">Unconscious No More</a> at <a href="http://www.fmiconnect.net/2016/experience-innovation/future-leaders">Future Leaders</a>. Attendees will walk away with a greater sense of awareness of their own biases, and understand how easy it is to move through leadership with blind spots. “We all do it,” said Tara, “But the more aware we become, the less of an issue it will be for us and those we lead. I will share very practical tips for raising consciousness in ourselves and others, starting with pausing to think, and ending with accountability.” <img src="http://www.fmi.org/images/default-source/blog-images/tara-jaye-frank-speaking.tmb-small.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Tara-Jaye-Frank-speaking" title="Tara-Jaye-Frank-speaking" style="float: left; margin: 10px;" /> What I like about Tara’s workshop is that the skills you’ll walk away will help improve your professional skills, but will apply to other aspects of your life as well. At the end of the day, we can all be better at understanding ourselves and those around us. Fun fact – Tara’s childhood dream was to become a greeting card writer. She did just that right out of undergrad by joining Hallmark Cards. From there she took her interest in human behavior and pointed her career in some interesting directions including now helping people thrive on purpose. “We all have imagination - I just encourage people to use that visioning to imagine a preferred future,” said Tara.  “When they feel most effective and ‘on fire’ for their work, what kind of environment are they in? What activities are they engaged in? Which skills are they using? By asking good questions, we can heighten our awareness of what it looks and feels like to be in the zone. Then we can set our intentions to be in the zone more often.” I look forward to learning more from Tara and our other <a href="http://www.fmiconnect.net/2016/experience-innovation/future-leaders">Future Leaders</a> speakers at <a href="http://www.fmiconnect.net/">FMI Connect</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.