Thought Leaders in Food Retail

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

During FMI Connect, we’ll host several Thought Leader education sessions that will include leading experts from inside and outside the industry addressing these near-universal issues. Here are some highlights of what these Thought Leader sessions will cover.

By: Carol Abel, Vice President of Education, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/chess-pieces.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="chess pieces" title="chess pieces" style="float: right; margin: 10px;" /> In food retail everyone has their specialty. There are those who focus on marketing and merchandising and those who hone in on food safety. Some are technology experts; while others are private brands practitioners. But there are some topics that are so broad they reach across all departments. For example, everyone feels the impact of the growth of fresh foods in the store in one way or another. No one is immune from the effects of potential cyber security breaches. All of us benefit when innovations in loyalty programs keep our customers coming back for more. We are all looking for ways to work better with the multiple generations in the workforce and build our talent pipelines. During <a href="http://www.fmiconnect.net/">FMI Connect</a>, we’ll host several <a href="http://fmi16.mapyourshow.com/7_0/sessions/index.cfm?srch-type=sessiontrack&srch-query=13&srch-showresults=true&CFID=768718&CFTOKEN=e9c210fdf7135051-179C3D1F-5056-9271-4E28ABD74C61A824">Thought Leader education sessions</a> that will include leading experts from inside and outside the industry addressing these near-universal issues. Here are some highlights of what these Thought Leader sessions will cover: 2016 U.S. Grocery Shopper Trends – Join FMI President and CEO Leslie Sarasin on a trip into the current consumer mind-scape as she unveils top findings in FMI 2016 U.S. Grocery Shopper Trends. <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=22">Learn More</a> Engaging the Next Generation –Lucas Mack, founder and CEO of 4th Avenue Media will give inspiring and actionable tips on how to engage and lead the next generation with purpose and clarity. <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=50">Learn More</a> Future of Loyalty –Learn how global leader American Express is changing the game with the rollout of Plenti, the first U.S.-based loyalty coalition, and how high frequency engagement, driven by data, is revolutionizing loyalty as we know it. <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=97">Learn More</a> Fresh Destinations Around The Perimeter – Learn about perimeter space equipment details from three different retail environments showing trend, concept, and execution of programs. <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=50">Learn More</a> Cyber-Risk – Major General Brett Williams, USAF (Ret.), former director of operations for U.S. Cyber Command with the Department of Defense and co-founder of IronNet Cybersecurity attacks the very difficult issue of managing cyber-risk, providing executive leaders with the tools to interact effectively with the CIO, CISO and other IT experts by asking the right questions, and more importantly, by being able to understand the answers. <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=11">Learn More</a> Shopping for Health - Results of the 2016 Shopping for Health report, compiled by FMI and Rodale, reveal that over half of shoppers consider themselves overweight and say they need motivation to help them eat healthfully. <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=117">Learn More</a> Learn more about our <a href="http://fmi16.mapyourshow.com/7_0/sessions/index.cfm?srch-type=sessiontrack&srch-query=13&srch-showresults=true&CFID=768718&CFTOKEN=e9c210fdf7135051-179C3D1F-5056-9271-4E28ABD74C61A824">Thought Leader</a> session and start planning your FMI Connect education sessions and events by downloading the <a href="http://www.fmiconnect.net/2016/mobile-app">2016 FMI Connect mobile app</a> for free.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.