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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Fifty three percent of dinners are now planned within an hour of eating. Moreover, consumers say they lack the time to plan and the skills to cook (The Hartman Group). With trends like these, it is no wonder that “fresh prepared” is one of the fastest evolving and sales driving areas of food retailing. In fact, our 2015 Food Retail Industry Speaks research suggests that fresh prepared food revenue is outpacing total sales in retail. That’s why we’re creating a wide array of opportunities at FMI Connect for you to learn how to help your shoppers plan their next meal.

<p>By: Rick Stein, Vice President, Fresh Foods, Food Marketing Institute<br /> <img src="http://www.fmi.org/images/default-source/photos-for-staff-use/deli/fmi-12092014_206_web.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="FMI-12092014_206_WEB" title="FMI-12092014_206_WEB" style="float: right; margin: 10px;" /> </p> <p>Fifty three percent of dinners are now planned within an hour of eating. Moreover, consumers say they lack the time to plan and the skills to cook (<a href="http://www.hartman-group.com/acumenPdfs/meal-erosion-2016-05-05.pdf?utm_content=This email address is being protected from spambots. You need JavaScript enabled to view it.&amp;tm_keyword=DEayEPGSJy6ojMpR2iyE&amp;utm_source=tailoredmail&amp;utm_term=meal+erosion&amp;utm_campaign=%5bfirstname%5d%3a%C2%A0Megatrends+in+Food+Culture%3a+Erosion+of+Meals+Infographic&amp;tm_campaign=MEGATRENDS+IN+FOOD+CULTURE+EROSION+OF+MEALS">The Hartman Group</a>). With trends like these, it is no wonder that &ldquo;fresh prepared&rdquo; is one of the fastest evolving and sales driving areas of food retailing. In fact, our <a href="http://www.fmi.org/research-resources/the-food-industry-speaks-2015">2015 Food Retail Industry Speaks</a> research suggests that fresh prepared food revenue is outpacing total sales in retail. That&rsquo;s why we&rsquo;re creating a wide array of opportunities at <a href="http://www.fmiconnect.net/">FMI Connect</a> for you to learn how to help your shoppers plan their next meal. </p> <p>The most assured way of fueling and maintaining sales growth is through thoughtful strategic planning. When it comes to the new horizon of fresh prepared trends, this changing environment is filled with unchartered challenges. With this in mind, we&rsquo;ll be releasing important FMI research during FMI Connect that can help you build your fresh prepared roadmap including the 2<em>016 Power of Produce, Top Trends in Fresh</em> by IRI. Dive even deeper into fresh foods research in the session <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=19">Prepared Foods Innovation&hellip; Relevant Trends for Every Segment</a> with <a href="http://new.datassential.com/">DataSsentials</a> and <a href="http://www.nielsen.com/us/en/solutions/capabilities/fresh-foods.html">Nielsen-Perishables Group</a> as talk about research on prepared foods innovation. I also invite you to join me at the <a href="http://www.fmiconnect.net/2016/experience-innovation/expo/zones">Fresh Zone</a> where this research and more will be showcased and discussions on relevant topics right on the show floor throughout FMI Connect</p> <p>In addition to tracking this rapidly evolving landscape closely, FMI has been analyzing the strengths of successful fresh prepared retail operations, and the weaknesses of those who are falling behind. These observations have led to a first-of-its kind thought-leadership event called <a href="http://www.fmiconnect.net/2016/experience-innovation/supermarket-chefs">Supermarket Chefs</a><em>. </em>This two-day educational program within FMI Connect is tailored to leaders of fresh prepared departments. Specifically, it is designed to help attendees bridge the divide between the culinary arts and business brass tacks needed to turn your fresh prepared department into a consistent profit generator. In short:</p> <ul> <li>Culinary professionals will learn how to better manage people, sales, profit and ensure food safety; and,</li> <li>Sales executives will learn how to navigate flavor and menu trends and recognize and enhance rising talent within the supermarket culinary space.</li> </ul> <p>This event is ideal for supermarket chefs at the corporate and/or store levels, culinary professionals operating in grocerant environments, directors/vice presidents/senior vice presidents of deli and fresh prepared food departments, as well as senior marketing professionals. Here&rsquo;s a list of some of the companies who have already signed up for the program:</p> <ul> <li>Ahold USA</li> <li>Albertsons Companies</li> <li>Brookshires Grocery Company</li> <li>Dorothy Lane Market</li> <li>Dot Foods, Inc.</li> <li>Giant Eagle, Inc.</li> <li>H-E-B</li> <li>Hy-Vee Inc.</li> <li>Inserra Supermarkets</li> <li>Lunds and Byerlys</li> <li>Macy's</li> <li>Meijer</li> <li>Publix Super Markets, Inc.</li> <li>Rana Meal Solutions</li> <li>Rich Products</li> <li>Sam's Club</li> <li>Target Corporation</li> <li>The Butter Churn</li> <li>The Farmery</li> <li>Time Inc. Food Studios</li> <li>Urban Market</li> <li>Wakefern Food Corporation</li> </ul> <p>Seating is limited for this intensely valuable two-day program. So participants must register for this event separately from <a href="http://www.fmiconnect.net/">FMI Connect</a>. But registration is free. If your banner doesn&rsquo;t normally send fresh prepared or culinary team members to FMI Connect, this event would be an excellent reason to do so. Visit <a href="http://www.fmiconnect.net/SupermarketChefs">www.fmiconnect.net/SupermarketChefs</a> for the full program and more details and if you have questions about the event, please contact <a href="mailto:This email address is being protected from spambots. You need JavaScript enabled to view it.">This email address is being protected from spambots. You need JavaScript enabled to view it.</a>.</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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