Talking Family Meals at FMI Connect

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

In its first year, National Family Meals Month™ achieved significant momentum around its key priorities. We issued a pledge challenge and retailers and suppliers raised their oven mitts at the 2015 FMI Foundation Gala, garnering the support of almost 100 companies and organizations for our inaugural campaign in September. The success of the National Family Meals Month™ campaign was in large part due to the approachable theme, customizable participation parameters and messaging that could fit into existing programs.

By: Sue Borra, Chief Health and Wellness Officer for FMI and Executive Director of the FMI Foundation <img src="http://www.fmi.org/images/default-source/family-meals/family-meals-brochure.tmb-small.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Family Meals Brochure" title="Family Meals Brochure" style="float: right; margin: 10px;" /> I want to take you back in time to September of last year. That’s when the <a href="http://www.fmi.org/foundation">FMI Foundation</a> was pleased to host the first ever <a href="http://www.fmifamilymeals.com/">National Family Meals Month</a>,™ a new movement for the food retail industry around encouraging families to share one more meal at home per week. While the celebration lasted all month long the building of the family meals movement took place all throughout last year and, based on what we saw in September, it’s still going on. In its first year, <a href="http://www.fmifamilymeals.com/">National Family Meals Month</a>™ achieved significant momentum around its key priorities. We issued a pledge challenge and retailers and suppliers raised their oven mitts at the 2015 FMI Foundation Gala, garnering the support of almost 100 companies and organizations for our inaugural campaign in September.  The success of the <a href="http://www.fmifamilymeals.com/">National Family Meals Month</a>™ campaign was in large part due to the approachable theme, customizable participation parameters and messaging that could fit into existing programs. As we gear up for September, we’re planning on having lots of family meals discussions during <a href="http://www.fmiconnect.net/">FMI Connect</a> in June. But before we get to Chicago, we’re hosting a webinar so you can hear how food retailers, producers, and consumers banded together to participate in <a href="http://www.fmifamilymeals.com/">National Family Meals Month</a>™ and the resulting social media waves. Join us on June 1 at 3:00 pm ET for the <a href="http://www.fmi.org/forms/meeting/MeetingFormPublic/view?id=3CB3670000000A">National Family Meals Month: The Story of a Campaign that Turned into a Movement</a> free webinar.  <img src="http://www.fmi.org/images/default-source/blog-images/mitty-at-fmi-connect.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Mitty at FMI Connect" title="Mitty at FMI Connect" style="float: left; margin: 10px;" />During FMI Connect, be sure to stop by the <a href="http://www.fmiconnect.net/2016/experience-innovation/expo/zones">Health & Lifestyle Zone</a> where you’ll be able to learn more about our 2016 <a href="http://www.fmifamilymeals.com/">National Family Meals Month</a>™ plans and even take a picture with Mitty the Mitt! We’re also hosting a session on Wednesday, June 22 at 9:00 am called <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=21">How Do You Get a Seat at the Table for National Family Meals Month?</a> that will highlight our 2016 campaign plans and offer ways for retailers and suppliers to raise your mitt and commit to helping families share one more meal together each week at home. Throughout the month-long celebration we witnessed food retails engaging customers, their employees, store dietitians, local media outlets, bloggers and more on the topic of family meals and solutions available within their aisles. The engagement paid off: During September we saw more than 2,500 social media post about <a href="http://www.fmifamilymeals.com/">National Family Meals Month</a>™. On Twitter alone, the campaign earned approximately 21.5 million impressions. What was more astounding is that as September went on we saw the engagement on social media crescendo. Visit <a href="http://www.fmifamilymeals.com/">www.FMIFamilyMeals.com</a> to learn more, find resources and join the movement. <u5:p></u5:p> <u5:p></u5:p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.