3 Parts of FMI Connect Sure to Increase Your Private Brands Sales

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

With the growing importance private brands play for food retailers, we’re paying special attention to ensure attendees at FMI Connect walk away with the ideas, tools, contacts and more to make their private brand sales increase. Here are three parts of FMI Connect you won’t want to miss if you’re looking to capitalize on your private brands.

By: Doug Baker, Vice President, Private Brands, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/photos-for-staff-use/center-aisle-carts-baskets/20151208-fmi-271r-web.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="20151208-FMI-271r-WEB" title="20151208-FMI-271r-WEB" style="float: right; margin: 10px;" /> According to the <a href="http://www.fmi.org/grocerytrends">2015 U.S. Grocery Shopper Trends</a> report, 69 percent of shoppers said private brands were considered very or somewhat important when they were selecting their primary grocery store. That tells me that more and more people are seeing a grocery store’s private brand as an extension of the store’s brand. If the shopper really loves your store experience, then perhaps they’ll be more willing to give your private brand a try. On the flip side, if a shopper has a bad experience with your private brand product, well, you know the end of that story. With the growing importance private brands play for food retailers, we’re paying special attention to ensure attendees at <a href="http://www.fmiconnect.net/">FMI Connect</a> walk away with the ideas, tools, contacts and more to make their private brand sales increase. Here are three parts of FMI Connect you won’t want to miss if you’re looking to capitalize on your private brands: <ul> <li><a href="http://www.fmiconnect.net/2016/do-business/connect-business-exchange">Connect Business Exchange (CBX)</a> is where trading partner meetings happen with current and potential customers.  There also is an exclusive <a href="http://www.fmiconnect.net/2016/do-business/social-events">Private Brand Reception</a> where you can connect with peers.</li> <li>There are approximately <a href="http://fmi16.mapyourshow.com/7_0/sessions/index.cfm?srch-type=sessiontrack&srch-query=4&srch-showresults=true">10 distinct education sessions</a> that highlight the latest research and insights into the changing consumer landscape that private label needs to address including: </li> </ul> <ul style="margin-left: 40px;"> <li><a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=26">Top Trends in Global Private Brands Innovation</a> – We’ll take a very close look at the leaders in private brands – Europeans – who have been innovating in private brands for years.</li> <li><a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=7">Applying Global Food and Flavor Trends to Private Brands</a> – We’ll introduce attendees to drivers behind the changes in food and flavor trends including outside influences such as economics, travel trends, industry, and consumer trends. </li> <li><a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=12">Driving Private Label Sales Through Digital Execution</a> – Let’s consider how retailers can use digital channels as a key part of a strategy to drive private label sales. </li> </ul> <ul> <li><a href="http://www.fmiconnect.net/2016/experience-innovation/expo/zones">The Private Brand Zone</a> is your hub on the expo floor for private brands with highlights including: <ul> <li>A food truck and coffee bar experience to highlight private brand innovation; </li> <li>20-minute “Brand Bite” education sessions  tailored to private brands discussions;</li> <li>Solution Pods for one-on-one exploratory sessions with industry experts; and </li> <li>A feature product showcase that displays the latest in packaging and products.</li> </ul> </li> </ul> Register today and learn more at <a href="http://www.fmiconnect.net/">www.FMIConnect.net</a> and I look forward to seeing you in Chicago in June!

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.