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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Like every other industry sector, technology has transformed the food retail business over the last 20 to 30 years, and will continue to do so, probably forever. Just as your customers are constantly adopting the latest electronic gadgets, you too must be sure you’re up-to-date on the latest food-related technology that shoppers will be using and will help you drive more profit to your bottom line.

By: Doug Baker, Vice President Industry Relations-Private Brands, Technology, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/tech-zone-at-fmi-connect.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Tech Zone at FMI Connect" title="Tech Zone at FMI Connect" style="float: right; margin: 10px;" /> Like every other industry sector, technology has transformed the food retail business over the last 20 to 30 years, and will continue to do so, probably forever. Just as your customers are constantly adopting the latest electronic gadgets, you too must be sure you’re up-to-date on the latest food-related technology that shoppers will be using and will help you drive more profit to your bottom line. Visit the <a href="http://www.fmiconnect.net/2016/experience-innovation/expo/zones">Retail Technology Zone</a> at <a href="http://www.fmiconnect.net/">FMI Connect</a> where you’ll discover companies such as <a href="http://www.applieddatacorp.com/">ADC</a> (Booth 2803), <a href="http://www.empowersoftware.com/">Empower Software Solutions</a> (Booth 1743) and <a href="http://www.mywebgrocer.com/">MyWebGrocer</a> (Booth 1020) that answers questions like: <ul> <li>how to satisfy customers who now live in a 24/7 world and want product information in real time; </li> <li>when to make the best use of innovations in digital marketing and advertising; and </li> <li>what you need to know to accept mobile payments.</li> </ul> I’m excited for the <a href="http://fmi16.mapyourshow.com/7_0/sessions/index.cfm?srch-type=sessiontrack&srch-query=6&srch-showresults=true&CFID=198832660&CFTOKEN=3c079b11f6f5f5ad-72278EAC-5056-9271-4E43D12DA68A1351">Information Technology and Data Management conference track</a> which will highlight, among many other topics, the evolving <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=27">use of iBeacon technology</a> to engage shoppers, how to uncover the profits in <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=17">e-commerce</a>, whether you’re vulnerable to <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=11">cyber-risks</a> and the impact <a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=84">artificial intelligence</a> could have on the retail industry. Dive into the TECHbar! You’ve been to the Genius Bar at the Apple Store, right? Then you know this is the place where you’ll be able to engage one-on-one with experts who have answers to questions about your customers’ use of technology and the solutions you need to make your business more profitable. You can follow up on conference sessions you attend in casual discussion with the speakers and simply chat with peers who are working just as hard as you are to stay up to date on food-related technology. Listen in on demonstrations and discussions throughout the day on the Tech Byte stage. Be the first one in your company to know how wearable technology, Google glasses and the Internet of Things are going to affect the food retail business in the very near future. The pace of technological innovation gets faster all the time. Your customers know it, and you need to know it too. Join me at <a href="http://www.fmiconnect.net/">FMI Connect</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.