What the Shopper Is Thinking

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

who frontpage

member frontpage

Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

One of the most important contributing factors to a company’s success is its ability to spot and act on emerging trends. In the world of food retail, keeping track of evolving consumer behavior and key trends can be overwhelming and that’s why FMI provides signature research including our U.S. Grocery Shopper Trends report, The Food Retailing Industry Speaks report and our latest Grocery Revolution experience that marries the findings of both reports together.

By: Sue Wilkinson, Senior Director, Information Service & Research, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/trends-at-fmi-connect.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Trends at FMI Connect" title="Trends at FMI Connect" style="float: right; margin: 10px;" /> One of the most important contributing factors to a company’s success is its ability to spot and act on emerging trends. In the world of food retail, keeping track of evolving consumer behavior and key trends can be overwhelming and that’s why FMI provides signature research including our <a href="http://www.fmi.org/grocerytrends">U.S. Grocery Shopper Trends</a> report, <a href="http://www.fmi.org/groceryspeaks">The Food Retailing Industry Speaks</a> report and our latest <a href="http://www.fmi.org/GroceryRevolution/?utm_source=blogpost&utm_medium=blog&utm_campaign=groceryrevolution">Grocery Revolution</a> experience that marries the findings of both reports together.   Research is showing that the food retail environment directly mirrors the evolving American consumer landscape. Our shoppers are multi-faceted, multi-cultural and ever-changing. The market is made up of diverse consumer segments that each has its own needs and wants from the shopping environment. Food retailers and suppliers must be at the cutting edge of understanding the implications of the changing economy, changing family composition and lifestyle patters, changing meal occasions and more. Fortunately, businesses in the food retail industry have one destination where they can connect with the most relevant consumer trends – not just read about them – and explore how they can spur innovation and capture market opportunities. At <a href="http://www.fmiconnect.net/">FMI Connect</a> this June, you will be able to: <ul> <li>Learn about key consumer trends by connecting with the most notable experts who dedicate their careers to tracking them. <a href="http://fmi16.mapyourshow.com/7_0/sessions/index.cfm?srch-type=sessiontrack&srch-query=3&srch-showresults=true">Here is a list of education sessions focused on consumer insights</a>. </li> <li>Experience how these insights become innovations by connecting with the hundreds of exhibitors and 17 specialty zones and pavilions where new trends come to life. <a href="http://www.fmiconnect.net/2016/experience-innovation/featured-exhibitors">See some of our featured exhibitors</a>. </li> </ul> The <a href="http://www.fmiconnect.net/2016/attend/schedule">FMI Connect agenda</a> features more than two dozen educational sessions specifically dedicated to providing you with a very deep dive into this emerging information. You’re sure to leave Chicago with a better understanding of what the shopper is thinking.

Read full article on FMI

Menus

Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.

Copyright Information

Enter the copyright information that will appear in the footer area of your template.

Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.