Add to Your Bottom Line With Fresh Prepared

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

As grocery stores continue to evolve to meet consumer desires, we see the focus shifting to fresh prepared food selections. Many stores already have begun to move their fresh prepared product departments into high-grossing programs that provide the tastes shoppers crave, deliver it to them in new shapes and forms, and keep the customers in the store.

By: Rick Stein, Vice President, Fresh Foods, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/fresh-at-fmi-connect.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="Fresh at FMI Connect" title="Fresh at FMI Connect" style="float: right; margin: 10px;" /> As grocery stores continue to evolve to meet consumer desires, we see the focus shifting to fresh prepared food selections. Many stores already have begun to move their fresh prepared product departments into high-grossing programs that provide the tastes shoppers crave, deliver it to them in new shapes and forms, and keep the customers in the store. Other stores are just beginning to experiment with new varieties of fresh prepared options and everybody is looking for ways to make sure those fresh prepared sales increase gross sales and, more importantly, enhance bottom lines. <a href="http://www.fmiconnect.net/">FMI Connect</a> this year will have ideas you can turn into action immediately, especially around fresh prepared, both in its conference program and at the Expo. Here’s how: Thought Leaders You Can Talk To… A full conference track, <a href="http://fmi16.mapyourshow.com/7_0/sessions/index.cfm?srch-type=sessiontrack&srch-query=2&srch-showresults=true">Focus on Fresh</a>, will provide you with actionable ideas on everything from how to create a perimeter program that has fresh prepared products as its most important element to the revelations of a recent research report on how shoppers really perceive the produce department. One session sure to draw a huge crowd will be “<a href="http://fmi16.mapyourshow.com/7_0/sessions/session-details.cfm?ScheduleID=14">Five Top Trends in Fresh Foods You Can Use to Accelerate Growth</a>,” in which Chris Dubois of <a href="https://www.iriworldwide.com/en-US">IRI</a> will give an update on his recent study that outlines the trends transforming perimeter departments and allowing early adopters of new ideas to see as much as 25 percent annual growth. “Attendees will understand how these top trends will impact their sales and profits,” Dubois said, “and also understand which additional trends are emerging in the near future.” …And Thought Leaders You Can Visit New ideas for fresh produced foods will be on display in the Expo as well. <a href="http://waynefarms.com/">Wayne Farms</a> (Booth 3235), which has been delivering poultry products to consumers since 1961, is one of many companies at the Expo that is finding new ways to package and display its products that will supply the demand grocers are seeing in their perimeter departments. <a href="http://www.nationpizza.com/">Nation Pizza and Foods</a> (Booth 410) is working every day on innovative ways to deliver its line of pizzas, sandwiches, appetizers and desserts to shoppers eager for fresh prepared foods. <a href="http://www.cafection.com/en">Cafection</a> (Booth 1012) is another company that, in its own way, is finding new innovations that help you satisfy ever more discriminating shoppers with its coffee machines guaranteed to help you provide stiff competition to stand-alone gourmet coffee retailers. And Something New! Since announcing our redesigned experience for <a href="http://www.fmiconnect.net/2016/experience-innovation/supermarket-chefs">Supermarket Chefs</a> at FMI Connect we’ve heard from a number of retailers how excited they are for the opportunity for their culinary experts and fresh prepared executives to better connect, collaborate and strategize on fresh prepared. See the full program at <a href="http://www.fmiconnect.net/SupermarketChefs">www.fmiconnect.net/SupermarketChefs</a>. All of these innovators in fresh produced products aren’t just to be found in the Expo either. Make your plans to meet some of these thought leaders face to face in the <a href="http://www.fmiconnect.net/2016/do-business/connect-business-exchange">Connect Business Exchange (CBX)</a> even before the Expo opens.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.