Improving Customer Health and Wellness While Increasing Your Business

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

who frontpage

member frontpage

Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

According to U.S. Grocery Shopper Trends 2015, 80 percent of shoppers assume personal responsibility for the nutrition of the food they buy. However, shoppers still rely on food manufacturers (42 percent) and retailers (33 percent) as partners to ensure their food is nutritious. When it comes to health and wellness, Food Marketing Institute (FMI) has a number of resources to help you better understand the trends playing out in the aisles. Here are a few items you can find on our website at www.fmi.org/HealthandWellness.

By: Susan Borra, RD, Senior Vice President, Communications and Strategic Planning, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/photos-for-staff-use/produce/20151208-fmi-078-web.tmb-large-350-.jpg?sfvrsn=1" data-displaymode="Thumbnail" alt="20151208-FMI-078-WEB" title="20151208-FMI-078-WEB" style="float: right; margin: 10px;" /> According to <a href="http://www.fmi.org/grocerytrends">U.S. Grocery Shopper Trends 2015</a>, 80 percent of shoppers assume personal responsibility for the nutrition of the food they buy. However, shoppers still rely on food manufacturers (42 percent) and retailers (33 percent) as partners to ensure their food is nutritious. When it comes to health and wellness, Food Marketing Institute (FMI) has a number of resources to help you better understand the trends playing out in the aisles. Here are a few items you can find on our website at <a href="http://www.fmi.org/HealthandWellness">www.fmi.org/HealthandWellness</a>.   See inside the store and how food retailers are transforming the aisles of the supermarket into wellness destinations with the report on <a href="http://www.fmi.org/forms/store/ProductFormPublic/2014-report-on-retailer-contributions-to-health-wellness">Retailer Contributions to Health & Wellness</a>. This most up-to-date survey highlights the complex combination of corporate social responsibility and the vast business opportunities for food retailers. The findings include applicable insights and action items to help food retailers strategically grow and shape their companies’ health and wellness offerings in a meaningful way. Also available is FMI's 22nd annual survey with Prevention, <a href="http://www.fmi.org/forms/store/ProductFormPublic/shopping-for-health-2014">Shopping for Health</a> which explores how consumers’ health and nutrition attitudes influence the way they grocery shop and offers shopper insights regarding the growing trend at retail to provide patient-centered care.  Speaking of patient-centered care, the pharmacy is becoming increasingly important to how grocery stores can become health care centers. FMI provides <a href="http://www.fmi.org/industry-topics/health-wellness/pharmacy">online education, training programs and courses</a> for store-level and management associates for preview and purchase through our website. Consumers want nutrition information that is easy to understand and identify. The joint industry <a href="http://retail.factsupfront.org/">Facts Up Front</a> nutrition labeling program helps educate shoppers on making informed choices at the shelf. <a href="http://retail.factsupfront.org/">This website</a> has resources for food retailers to implement Facts Up Front on products and in store. You can also find the tools you need for proven, successful nutrition education initiatives for your business. For example, this handy <a href="http://www.fmi.org/forms/store/ProductFormPublic/search?action=1&Product_productNumber=2362">Nutrifacts</a> <a href="http://www.fmi.org/forms/store/ProductFormPublic/meat-poultry-nutri-facts-poster-print-version">poster</a> includes all major cuts of single-ingredient, raw meat and poultry products. It is USDA compliant and easy to download. Members can even have their own logos added to the print outs <a href="http://www.fmi.org/forms/store/ProductFormPublic/search?action=1&Product_productNumber=2363">here</a>. Another worthwhile initiative for retailers looking to increase their bottom line in the health and wellness space is FMI’s <a href="http://www.retaildietitians.com/toolkit/">RD Toolkit</a>. The guide’s <a href="http://www.retaildietitians.com/toolkit/english.php">interactive</a> features will custom tailor your experience to that of retail CEOs, Store Managers, Human Resources or Retail Dietitians. These narrowed lanes of information will maximize the applicable strategies that you can use to meet the ever-growing needs of your shoppers. During March, <a href="http://www.eatright.org/resources/national-nutrition-month">National Nutrition Month</a>, FMI’s resources can help food retailers encourage shopper to “saver the flavor of eating right” and it all starts with a click. Visit <a href="http://www.fmi.org/HealthandWellness">www.fmi.org/HealthandWellness</a> for more information on how to start or improve upon your business’ health and wellness initiatives today.

Read full article on FMI

Menus

Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.

Copyright Information

Enter the copyright information that will appear in the footer area of your template.

Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.