Recalls Just Got Faster

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

When a Class 1 recall happens, most retailers remove product from shelves within two hours after learning about a recall. Many also notify customers through e-mail, phone, websites, social media and other communications tools. In order for recall information to be delivered in a timely manner, this process takes coordination, advanced planning and quick response by all members of the supply chain. It’s a process the entire food industry takes very seriously and now there is a resource to help the recall process be even faster.

By Mark Baum, Chief Collaboration Officer, Food Marketing Institute  <img src="http://www.fmi.org/images/default-source/photos-for-staff-use/product-label/fmi-12092014_388_web.jpg?sfvrsn=2&MaxWidth=350&MaxHeight=&ScaleUp=false&Quality=High&Method=ResizeFitToAreaArguments&Signature=5CBFD16A9ADB8C31E33FD4EB97D370DD" data-method="ResizeFitToAreaArguments" data-customsizemethodproperties="{'MaxWidth':'350','MaxHeight':'','ScaleUp':false,'Quality':'High'}" data-displaymode="Custom" alt="FMI-12092014_388_WEB" title="FMI-12092014_388_WEB" style="float: right; margin-top: 5px; margin-bottom: 5px; margin-left: 10px;" /> When a Class 1 recall happens, most retailers remove product from shelves within two hours after learning about a recall. Many also notify customers through e-mail, phone, websites, social media and other communications tools. In order for recall information to be delivered in a timely manner, this process takes coordination, advanced planning and quick response by all members of the supply chain. It’s a process the entire food industry takes very seriously and now there is a resource to help the recall process be even faster. <a href="http://www.fmi.org/food-safety/recalls">Rapid Recall Express™</a> is a free, downloadable, fillable form designed to be integrated into your recall communication processes. Developed by <a href="http://www.fmi.org/">FMI</a> along with <a href="http://www.gmaonline.org/">Grocery Manufacturers Association</a>, <a href="https://www.nationalgrocers.org/">National Grocers Association</a> , <a href="https://www.gs1us.org/">GS1 US</a>, retailers, manufacturers and Industry Recall Service providers,  <a href="http://www.fmi.org/food-safety/recalls">Rapid Recall Express™</a> is a better approach to effectively and efficiently communicate product recall information. The new system was created to have one “version of the truth” utilizing leading practices and GS1 Standards for more efficient and effective product recall notifications. Along with the new <a href="http://www.fmi.org/food-safety/recalls">Rapid Recall Express™</a> form, there is a “job aid” to lead a user through filling out the form along with an agreed upon shipping template. While the <a href="http://www.fmi.org/food-safety/recalls">Rapid Recall Express™</a> form is on the GS1 US website, FMI has access to the form and related resources on our recall webpage: <a href="http://www.fmi.org/Recalls">www.fmi.org/Recalls</a>. Here are some suggested steps to help you integrate <a href="http://www.fmi.org/food-safety/recalls">Rapid Recall Express™</a> into your recall process: <ul> <li>Brand Owners should integrate the <a href="http://www.fmi.org/food-safety/recalls">Rapid Recall Express™</a> form or format (attribute data and sequence) into their recall communication processes so that it can be exported or sent to impacted retailers, wholesalers and distributors.</li> <li>Retailers, wholesalers and distributors should integrate the <a href="http://www.fmi.org/food-safety/recalls">Rapid Recall Express™</a> form or format (attribute data and sequence) into their recall communication processes so that they can receive the recall information from Brand Owners.</li> <li>Recall Service providers should use or replicate the <a href="http://www.fmi.org/food-safety/recalls">Rapid Recall Express™</a> form or format (attribute data and sequence) into their recall communication processes to help facilitate the flow of information and the value added services that you provide.</li> </ul> Our goal is that <a href="http://www.fmi.org/food-safety/recalls" style="line-height: 1.5;">Rapid Recall Express™</a> enables: <ul> <li>Brand Owners to enter data once and have the data flow throughout the supply chain to those who need it;</li> <li>Retailers to be notified about recalls from Brand Owners prior to or within 30 minutes of a public release; and</li> <li>Speedier notification of customers about recalls. </li> </ul> For more information and resources about <a href="http://www.fmi.org/food-safety/recalls">Rapid Recall Express™</a> visit <a href="http://www.fmi.org/Recalls">www.fmi.org/Recalls</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.