Ensuring Data Quality for the Information-Savvy Shopper

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Data quality makes consumer transparency in the supply chain possible. However retailers and trading partners today have to balance consumer expectation with business efficiencies. From reducing product damages to improving warehouse operations and traceability, retailers and suppliers today can enhance data quality to improve supply chain operations and satisfy consumer demands.

By: Daniel Triot, Senior Director, FMI-GMA Trading Partner Alliance <img src="http://www.fmi.org/images/default-source/photos-for-staff-use/product-scanning/20151208-fmi-117-web.jpg?sfvrsn=2&MaxWidth=350&MaxHeight=&ScaleUp=false&Quality=High&Method=ResizeFitToAreaArguments&Signature=E8E1A028F7841C9104A9E12D205B99A2" data-method="ResizeFitToAreaArguments" data-customsizemethodproperties="{'MaxWidth':'350','MaxHeight':'','ScaleUp':false,'Quality':'High'}" data-displaymode="Custom" alt="20151208-FMI-117-WEB" title="20151208-FMI-117-WEB" style="float: right; margin-top: 5px; margin-bottom: 5px; margin-left: 10px;" /> Data quality makes consumer transparency in the supply chain possible. However retailers and trading partners today have to balance consumer expectation with business efficiencies. From reducing product damages to improving warehouse operations and traceability, retailers and suppliers today can enhance data quality to improve supply chain operations and satisfy consumer demands. Given the growing need for enhanced data quality and the importance of a sound framework, we’ve designed several sessions with that topic in mind at the <a href="http://www.gmaonline.org/forms/meeting/Microsite/SupplyChain16?utm_source=Supply%20Chain%2016&utm_medium=blog&utm_campaign=FMI%20Data%20Quality%20blog%20post">2016 TPA Supply Chain Conference</a> and teamed up with GS1 US for a co-located workshop. The <a href="https://www.gs1us.org/resources/services/data-quality-certification-services">GS1 US National Data Quality Program</a> helps manufacturers and food retailers address data governance challenges through the supply chain. Here are some specific data-quality learning opportunities attendees will benefit from: 1. Partnering in a Shared Supply Chain – A Case for Data Quality: In order to optimize quality data, not only should it be maintained internally, but it must also be shared with one’s trading partners. This allows faster movement of product and data through the entire supply chain. This concept will be discussed by two leaders in the grocery industry, Wegmans Food Markets, Inc. and The Hershey Company. They'll also be joined by GS1 US, a critical partner in data sharing along the supply chain. 2. Conference Tracks reinforce the need for Data Quality: Because data quality touches so many areas of the supply chain, it is emphasized in many sessions of the conference. <ul> <li>Product Life Cycle Track - data quality to reduce product damages </li> <li>Regulatory Track - hazmat packaging identification </li> <li>Supply Chain Optimization Track – collaboration between trading partners to improve on-shelf availability</li> <li>Transportation Track – on-time delivery </li> <li>Fresh Foods Track - cold chain temperature control requirements</li> </ul> 3. <a href="https://resources.gs1us.org/GS1-US-Store/Product-Viewer/GS1-US-Data-Quality-Workshop---New-Orleans-2252016">GS1 US Data Quality Workshop</a>: Through industry collaboration within the GS1 US Data Quality Discussion Group, industry stakeholders identified three main components of an effective data quality program: data governance, education and training protocol, and auditing product attributes. This constitutes the GS1 US National Data Quality Program, which is the topic of the <a href="https://resources.gs1us.org/GS1-US-Store/Product-Viewer/GS1-US-Data-Quality-Workshop---New-Orleans-2252016">full-day data quality workshop on February 25</a>. There are many ways to address data quality challenges and <a href="http://www.gs1us.org/dataquality">resources developed with input from industry are available</a> to help you assess the quality of your product data and take specific steps to enhance your data quality program. See the full program and more at <a href="http://www.gmaonline.org/forms/meeting/Microsite/SupplyChain16?utm_source=Supply%20Chain%2016&utm_medium=blog&utm_campaign=FMI%20Data%20Quality%20blog%20post">www.TPASupplyChain.com</a> and share your conference experiences on social media using #TPASupplyChain.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.