Dietary Guidelines + Grocery Stores = Wellness Destinations

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

This new dietary guidance is in opportunity for food retailers to remind consumers of their health and wellness offerings as a way of supporting shopper’s dietary efforts. FMI has a number of resources and research reports on how grocery stores can be health and wellness destinations for shoppers. Here are a few.

By: Sue Borra, RD, Senior Vice President, Communications and Strategic Planning, Food Marketing Institute <img src="http://www.fmi.org/images/default-source/blog-images/dietary-guidelines-for-americans.jpg?sfvrsn=0" data-displaymode="Original" alt="Dietary Guidelines for Americans" title="Dietary Guidelines for Americans" style="float: right; margin-top: 5px; margin-bottom: 5px; margin-left: 10px;" /> The <a href="http://health.gov/dietaryguidelines/2015/">2015 Dietary Guidelines for Americans</a> offer a road map for shoppers to improve their overall eating patterns. According to the FMI <a href="http://www.fmi.org/grocerytrends">U.S. Grocery Shopper Trends</a> report, 80 percent of shoppers assume personal responsibility for the nutrition of the food they buy. However, shoppers report they still rely on food retailers (33 percent) as a partner to ensure their food is nutritious. The nation’s food retailers play an integral role in helping customers lead healthy lives by offering a wide variety of nutritious foods and providing health and wellness information throughout the store. With in-store dietitians, nutritionists, pharmacists, classes and health screenings, the grocery industry is poised to help shopper reach their health and wellness goals.   This new dietary guidance is in opportunity for food retailers to remind consumers of their health and wellness offerings as a way of supporting shopper’s dietary efforts. FMI has a number of resources and research reports on how grocery stores can be health and wellness destinations for shoppers. Here are a few: <a href="http://retail.factsupfront.org/">Facts Up Front</a> - Food retailers can offer front-of-pack labeling systems, such as <a href="http://retail.factsupfront.org/">Facts Up Front</a>, to help offer customers a convenient way to make selections based on nutrients of concern. <a href="http://www.retaildietitians.com/toolkit/">RD Toolkit</a> - This interactive toolkit brought to you by FMI, the <a href="http://www.fmi.org/foundation?utm_source=blog&utm_medium=website&utm_campaign=2016blog">FMI Foundation</a> and the <a href="http://www.retaildietitians.com/toolkit/">Retail Dietitians Business Alliance</a> is designed to help retail CEOs, Store Managers, Human Resources and of course Retail Dietitians maximize the opportunity to meet the ever-growing needs of your shoppers. <a href="http://www.fmi.org/forms/store/ProductFormPublic/2014-report-on-retailer-contributions-to-health-wellness?utm_source=blog&utm_medium=website&utm_campaign=2016blog">Retail Contributions to Health and Wellness</a> - This report demonstrates how food retailers are contributing to the health of their customers and shares best practices and innovative ideas. <a href="http://www.fmi.org/forms/store/ProductFormPublic/shopping-for-health-2014?utm_source=blog&utm_medium=website&utm_campaign=2016blog">Shopping for Health</a> - FMI's 22nd survey with <a href="http://www.prevention.com/">Prevention</a> explores how consumers’ health and nutrition attitudes influence the way they grocery shop and offers shopper insights regarding the growing trend at retail to provide patient-centered care. <a href="http://www.fmi.org/grocerytrends?utm_source=blog&utm_medium=website&utm_campaign=2016blog">U.S. Grocery Shopper Trends</a> – See how shoppers view health and wellness in the aisles and how family meals and changing shopper types impact grocery shopper trends. <a href="http://www.fmi.org/groceryspeaks?utm_source=blog&utm_medium=website&utm_campaign=2016blog">The Food Retail Industry Speaks</a> – This report provides the industry with important operational and financial benchmarks ranging from sales and profits to shrink, turns and differentiation tactics. See are food retailers are responding to shopper’s health and wellness needs with business solutions. For more health and wellness resources for food retailers, visit our section online at <a href="http://www.fmi.org/HealthandWellness?utm_source=blog&utm_medium=website&utm_campaign=2016blog">www.fmi.org/HealthandWellness</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.