In a world where social media, digital ads and the latest apps are all accessible, it becomes a point of differentiation to have quality, meaningful connections with people. That’s where store managers come in.
<p>By: Elizabeth Mackin, Assistant, Education, Food Marketing Institute</p> <p><img src="https://www.fmi.org/images/default-source/blog-images/john-snavely_2.tmb-large-350-.jpg?sfvrsn=22f5786e_1" data-displaymode="Thumbnail" alt="John Snavely_2" title="John Snavely_2" style="float: right; margin-left: 10px;" />I was sitting in a waiting room recently and I noticed that everyone around me was transfixed by their smartphone—a pretty common sight these days. In a world where social media, digital ads and the latest apps are all accessible, it becomes a point of differentiation to have quality, meaningful connections with people. That’s where store managers come in. They are the heart of the grocery store—motivating their employees to create memorable in-store experiences that keep shoppers engaged and coming back for more.</p> <p>Here’s how Sheila Laing, executive vice president and chief administrative office for Hy-Vee, Inc. puts it:</p> <iframe width="560" height="315" src="https://www.youtube.com/embed/H9kOBX3k6k8" frameborder="0" allow="autoplay; encrypted-media"></iframe> <p> </p> <p >Know a store manager who is all heart? <a href="https://www.fmi.org/store-manager-awards/nominations">Nominate them for FMI’s Store Manager Awards</a>. <strong>Deadline is now extended to February 26.</strong> </p>
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