Get To Know Our Brookshire Grocery Co. 2021 Store Manager Award Finalist

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Service is a priority and principle for Morris Lewis. He has served Brookshire Grocery Company for 26 years and served his country as a member and Sgt. 1st Class of the U.S. Army National Guard, through which he did two tours of duty in Iraq.

<h5>Morris Lewis Store Director, Super 1 Foods Store, New Iberia, La.   Brookshire Grocery Co.</h5>   <div class="mg-image--circular" style="float: right; margin: 10px;"><img src="https://www.fmi.org/images/default-source/store-manager-awards/2021-store-manager-awards-finalists/eyykkzui-1000020-4-img.tmb-large-350-.jpg?sfvrsn=def6f574_1" data-displaymode="Thumbnail" alt="EYYKKZUI-1000020-4-IMG" title="EYYKKZUI-1000020-4-IMG" /></div> Service is a priority and principle for Morris Lewis. He has served Brookshire Grocery Company for 26 years and served his country as a member and Sgt. 1st Class of the U.S. Army National Guard, through which he did two tours of duty in Iraq. In both roles, Lewis faced tests of leadership and overcame different types of challenges. He proved his mettle in a difficult 2020 for the grocery industry, with an 11.1% sales increase and a 91.9% increase for store level cash flow over the previous year. His store has received a 96.4% average rating on operational audits and a high mystery shopping score of 83.8%. These figures are particularly impressive considering that a competitor opened across the street while the local oil industry declined with the onset of the pandemic. Even as he put in a stellar performance, with positive growth for the last year in Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) and a parallel reduction in shrink, supplies and labor costs, Lewis had to guide his team through a year of pandemic-related protocols and policies, including a new system to deliver prescriptions to customers unable to shop due to health concerns. As any store manager can attest, it hasn’t been an easy task. Lewis was able to work with employees struggling to adopt new practices and conduct one-on-one training for employees not meeting standards for service. Focused on both inclusion and delegation, he led his team to keep the nearly 80,000-square-foot store open, stocked and safe, often making late evening or day off visits to check on service and follow through with management employees. While food security was a priority during the pandemic, food has long been a central part of this location’s community, given the diversity of cultures in the area, including Native American, Spanish, French, African American and Creole heritages. Accordingly, Lewis and his team have worked hard to accommodate and support a wide range of cultural and community requests and to meet shopper expectations. That food culture extends to Lewis, too. Locally famous for his gumbo and other recipes, he often cooked for the staff and players at local high school football games and participated in the New Iberia World Championship Cook-Off that served more than 5,000 people in two days, prior to the pandemic. Bringing it full circle, he led his team last fall to provide a COVID-safe boxed lunch and gift cards to military members of Company G of the 199th Brigade Support Battalion, 256th Infantry Brigade Combat Team, Louisiana Army National Guard, before their deployment to Iraq. “Morris is a great example of what ‘Jump Over the Counter Service’ means in the grocery industry. Morris is committed to customers and employees and is a great example of service leadership. He displays true selfless service and leads his team by example every day.” –David Urby, division vice president, Super 1 Foods <a href="https://www.fmi.org/store-manager-awards/finalists" class="button">All 2021 Store Manager Awards Finalists</a>   <h5><img src="https://www.fmi.org/images/default-source/store-manager-awards/sma-with-2021.tmb-small.jpg?sfvrsn=f61bc5fd_1" data-displaymode="Thumbnail" alt="SMA with 2021" title="SMA with 2021" style="float: left; margin: 10px;" /> Celebrations Plans</h5> From June 7 – 11, 2021, <a href="https://www.fmi.org/store-manager-awards/peoples-pick-award">FMI will host our People’s Pick category</a>, where we ask the public to vote for their favorite Store Manager Awards finalist. Winners from all four categories and the People’s Pick recipient will be announced during a live, <a href="https://www.fmi.org/forms/meeting/Microsite/SMA2021">virtual celebration on June 17 at 1:00 p.m. ET</a> via <a href="https://www.youtube.com/user/FMIorg/featured">FMI’s YouTube channel</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.