Get To Know Our Giant Food 2021 Store Manager Award Finalist

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Assigned the task of opening a new store in Falls Church, Virginia in March 2020, William Randall did what many store managers did in that period – pivot – but on a different and unique level. As original plans for the opening weekend were put on hold and the location became the first store with a positive COVID-19 case, Randall focused on delivering the best and safest experiences for both shoppers and team members.

<h5>William Randall Store Manager, Giant Food, Falls Church, Va. Giant Food</h5>   <div class="mg-image--circular" style="float: right; margin: 10px;"><img src="https://www.fmi.org/images/default-source/store-manager-awards/2021-store-manager-awards-finalists/headshot-randdall.tmb-large-350-.jpg?sfvrsn=e6233975_1" data-displaymode="Thumbnail" alt="headshot randdall" title="headshot randdall" /></div> Timing is everything -- even bad timing. As it turns out, March 2020 wasn’t the ideal time to open a new grocery store, as shutdowns began and consumers started panic buying, worrying about how they would shop for groceries. Assigned the task of opening a new store in Falls Church, Virginia that month, William Randall did what many store managers did in that period – pivot – but on a different and unique level.  As original plans for the opening weekend were put on hold and the location became the first store with a positive COVID-19 case, Randall focused on delivering the best and safest experiences for both shoppers and team members. A manager who believes in openness, Randall answered questions about the health crisis in a positive way, making employees feel comfortable going to work and giving their all. In addition to shoring up safety practices and working to ensure that customers got what they wanted and needed, he led the store’s efforts during its opening month to donate to a local woman’s shelter homeless shelter, church and fire department to help feed the community. Although it had an irregular starting point, the Falls Church store had strong performance in its first year. Randall and his team beat their total net sales budget by $2.3 million and exceeded their gross profit budget by $1.3 million. As a reflection of his leadership, the associate engagement score was well above the chain average at a 96 out of 100 and turnover was less than 10%. In the store’s inaugural year, he promoted 36 team members and trained top talent to get to the next level within the organization. Giant Food, in turn, recognized Randall’s successful skill set by tapping him to serve as a district trainer for future store managers. His emphasis on making changes based on customer feedback, respecting the people who work for Giant Food and understanding the impact of a simple “hello” or “good morning” made him the right manager at the right time for the new store caused him to instill that kind of grace under pressure leadership in others. As the COVID-19 pandemic has evolved and abated somewhat, Randall is taking his store into its second year with an innovative cross-merchandising program to drive sales. Even as he pairs Matchbox cars with cereals or apple peelers with apples, his ability to turn lemons into lemonade is a differentiator for this manager. “In 2020, Bill was challenged in a way he has never been challenged before and his strengths in these three areas helped Bill successfully manage his team during the pandemic and social unrest while opening a new store.” --Nominator Daniel Wolk, manager of external communications and community relations, Giant Food  <a href="https://www.fmi.org/store-manager-awards/finalists" class="button">All 2021 Store Manager Awards Finalists</a>   <h5><img src="https://www.fmi.org/images/default-source/store-manager-awards/sma-with-2021.tmb-small.jpg?sfvrsn=f61bc5fd_1" data-displaymode="Thumbnail" alt="SMA with 2021" title="SMA with 2021" style="float: left; margin: 10px;" /> Celebrations Plans</h5> From June 7 – 11, 2021, <a href="https://www.fmi.org/store-manager-awards/peoples-pick-award">FMI will host our People’s Pick category</a>, where we ask the public to vote for their favorite Store Manager Awards finalist. Winners from all four categories and the People’s Pick recipient will be announced during a live, <a href="https://www.fmi.org/forms/meeting/Microsite/SMA2021">virtual celebration on June 17 at 1:00 p.m. ET</a> via <a href="https://www.youtube.com/user/FMIorg/featured">FMI’s YouTube channel</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.