Get To Know Our Food City 2021 Store Manager Award Finalist

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

What’s in a name? Plenty, when you’re Hugh “Rusty” Rollins, manager of a Food City store in Athens, Tennessee. This is a store manager who knows most of his customers by name after working for the company for nearly 40 years. In turn, his nominators say, almost everyone in the community knows Rollins.

<h5>Hugh "Rusty" Rollins Store Manager, Food City, Athens, Tenn. K-VA-T Food Stores, Inc.</h5>   <div class="mg-image--circular" style="float: right; margin: 10px;"><img src="https://www.fmi.org/images/default-source/store-manager-awards/2021-store-manager-awards-finalists/rusty-rollins.tmb-large-350-.jpg?sfvrsn=e2e7d55a_1" data-displaymode="Thumbnail" alt="Rusty Rollins" title="Rusty Rollins" /></div> What’s in a name? Plenty, when you’re Hugh “Rusty” Rollins, manager of a Food City store in Athens, Tennessee.   This is a store manager who knows most of his customers by name after working for the company for nearly 40 years. In turn, his nominators say, almost everyone in the community knows Rollins. And to know him is to like him. One customer commented in a recent survey put it this way: “Hang on to him. He’s the real deal and a local boy.”   The store’s scores confirm the likeability of the manager and his operation. The Athens location ranked No. 1 in the district in terms of quarterly survey results, with a whopping 106% satisfaction rating for the customer service matrix. Likewise, the mystery shopper scores are at the top of the organization's district. Recently, Rollins received the 2020 Jack C. Smith Store Manager of the Year Award, the company’s highest customer service recognition. To say he’s a hands-on leader might be putting it mildly. One might find Rollins sweeping floors, bagging groceries, making candy in the deal or tweaking one of the displays in which he takes great pride. He meets daily with his department heads and management team and, together, they conduct daily huddles with store associates to energize them and reinforce the goal of a great shopping experience for every customer. He recaps sales and labor results and department expenses with key team members at least once a week, working closely with them to make any needed adjustments. Rollins throws pizza parties and cookouts for team members to recognize and reward hard work, but his mentorship goes well beyond that. Several of his associates have advanced to senior leadership positions throughout the store and company. Rollins has improved the business’s bottom line, too. The store has enjoyed continual sale increases over the past several years, with a banner 2020 that included a total sales lift (without fuel) of 50.2% and net profit increase of $1.5 million. He surpassed his sales goals in all departments last year while reducing labor, shrink, store expenses and turnover. Beyond the store, his rather iconic status in the community continues. Rollins is a board member of the Main Street for Athens group, a member of the local Kiwanis Club and a fixture in a variety of community events and charity projects, both as a committed citizen and local business leader. He has made a name for himself, but it’s largely in serving others. “Rusty is viewed as a tremendous role model and mentor. His love of people has earned him the reputation of a caring and supportive leader throughout the company and his community.” --Nominator Tammy L. Baumgardner, senior manager of public relations. K-VA-T Food Stores, Inc., Food City  <a href="https://www.fmi.org/store-manager-awards/finalists" class="button">All 2021 Store Manager Awards Finalists</a>   <h5><img src="https://www.fmi.org/images/default-source/store-manager-awards/sma-with-2021.tmb-small.jpg?sfvrsn=f61bc5fd_1" data-displaymode="Thumbnail" alt="SMA with 2021" title="SMA with 2021" style="float: left; margin: 10px;" /> Celebrations Plans</h5> From June 7 – 11, 2021, <a href="https://www.fmi.org/store-manager-awards/peoples-pick-award">FMI will host our People’s Pick category</a>, where we ask the public to vote for their favorite Store Manager Awards finalist. Winners from all four categories and the People’s Pick recipient will be announced during a live, <a href="https://www.fmi.org/forms/meeting/Microsite/SMA2021">virtual celebration on June 17 at 1:00 p.m. ET</a> via <a href="https://www.youtube.com/user/FMIorg/featured">FMI’s YouTube channel</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.