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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

In the world of payments of policy, we often have to take the long view and the incremental wins along the way. Right now, we are on the precipice of what could be one of those incremental, but very important wins: Late last week the Federal Reserve proposed a clarification to the 2010 debit reform law that if finalized could save U.S. merchants billions each year.

<p>By: Hannah Walker, Vice President, Political Affairs, FMI<br /> <a href="https://www.fmi.org/images/default-source/blog-images/debit-costs-declining.png?sfvrsn=edf0244e_0"><img src="https://www.fmi.org/images/default-source/blog-images/debit-costs-declining.png?sfvrsn=edf0244e_0&amp;MaxWidth=500&amp;MaxHeight=&amp;ScaleUp=false&amp;Quality=High&amp;Method=ResizeFitToAreaArguments&amp;Signature=AF29BEEA759BCD2BF74927094EC7809A" data-displaymode="Custom" alt="Debit Costs Declining" title="Debit Costs Declining" data-openoriginalimageonclick="true" style="float: right; margin: 10px;" data-method="ResizeFitToAreaArguments" data-customsizemethodproperties="{'MaxWidth':'500','MaxHeight':'','ScaleUp':false,'Quality':'High'}" /></a></p> <p>In the world of payments of policy, we often have to take the long view and the incremental wins along the way. Right now, we are on the precipice of what could be one of those incremental, but very important wins: Late last week the Federal Reserve proposed a clarification to the 2010 debit reform law that if finalized could save U.S. merchants billions each year.</p> <p>The ball is now in our court, and the Federal Reserve must hear from merchants large and small that the proposed clarification is correct and should be finalized post haste. Additionally, the Fed has an opportunity and should reduce the regulated debit rate they set back in 2011.</p> <h5>So, what are the clarifications and how does it impact grocery?</h5> <p>The 2010 debit reform law prohibits what we call routing exclusivity contracts, ensuring there is competition in the market and that merchants can have a choice on service providers to send debit transaction data through. In short, when a grocer sends debit transaction data to the issuing bank for authorization, the law requires you to have an option between different service providers to send the data. Visa and Mastercard, the two dominant network service providers, started signing exclusivity agreements with issuing banks prior to 2010 removing that option and creating a virtual monopoly in the space. Since the law went into effect FMI and our partner trades have been vigilantly monitoring the market and pressing regulators to enforce against Visa and Mastercard anytime we see them obstructing merchant routing choice. The latest round has been around online routing access for retailers. We have learned that some of the largest issuing banks are not enabling what is called &ldquo;PINless&rdquo; routing options, essentially blocking any competition in the online routing market.</p> <h5>How has the Fed responded?</h5> <p>The Fed has issued proposed clarifications to their guidance making is abundantly clear that merchants should have a choice on networks regardless of where or how the card is presented. This clarification takes a more technology-neutral stance and looks at the core of debit transactions and the guarantee of competition the law requires. Needless to say, this may sound technical, but it is a huge and important step forward to securing routing options for grocers today and in the future.</p> <h5>What can FMI members do?</h5> <p>While we are very pleased with this announcement, and strongly encourage members to voice you support to the Fed, as there is still work to be done on the fee side. In addition to the proposed clarifications, the <a href="https://www.federalreserve.gov/paymentsystems/regii-data-collections.htm">Fed released its biannual survey</a> of issuer costs, fraud costs, and volume last week. The report confirmed what we believed: Issuer costs have reduced by about half since the Fed implemented the regulated rate back in 2011. The rate still sits at 21 cents, plus 1 cent for fraud prevention 0.05% of the transaction amount for fraud loss recovery. On average, this comes to about 24 cents per transaction &ndash; even though the issuing banks costs are less than 4 cents.</p> <h5>What Should the Fed do?</h5> <p>FMI is calling on the Fed to immediately reduce the regulated rate to be reasonable and proportional to issuer costs as required in the law. Additionally, the Fed should eliminate both fraud allowances, as the retailer shoulders over 56% of the fraud today.</p> <p>This is certainly an exciting time in payments, and we have some tangible, positive signs of incremental wins. However, we know the other side will organize their forces and come out strongly against the clarification and any adjustments to the regulated rate. It is incumbent on us to make sure our voices are heard. Fortunately, the facts are on our side!</p> <h5>How can you take action?</h5> <p>FMI intends to submit comments on the proposed clarification and press for a reduction in the rate, and we strongly encourage our members to do the same. You can see the <a href="https://www.federalregister.gov/documents/2021/05/13/2021-10013/debit-card-interchange-fees-and-routing">Federal Register notice here</a> with details on where and how to file.</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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