A New Way to Gain Private Brands Insights

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The new FMI Talking Private Brands Series, designed for private brands professionals, brings to life Power of Private Brands insights, emerging issues and opportunities.

By: Doug Baker, Vice President, Industry Relations, FMI <img src="https://www.fmi.org/images/default-source/homepage-curation-tiles/talking-private-brands_sm.tmb-large-350-.png?sfvrsn=b0f3df66_1" data-displaymode="Thumbnail" alt="Talking Private Brands_sm" title="Talking Private Brands_sm" style="float: right; margin: 10px;" /> A year ago, I’d never experienced “Zoom fatigue.” These days I can attest to the feeling and know I’m not alone in the woes of video interfacing and remote learning. We know your inboxes are full, your time is precious and your to-do list is long. At the same time, we know that things are rapidly changing in the private brands arena and it’s an important time to stay in-the-know. So, we’re trying a new way to offer you insights into private brand trends and strategies. The new <a href="https://www.fmi.org/forms/store/ProductFormPublic/talking-private-brands-series">FMI Talking Private Brands Series</a>, designed for private brands professionals, brings to life <a href="https://www.fmi.org/forms/store/ProductFormPublic/power-of-private-brands-2020">Power of Private Brands</a> insights, emerging issues and opportunities. By subscribing to the series, you’ll get an email once a month to a free, 10 to 15 minute on-demand video segment featuring industry thought leadership,  strategies and business opportunities to help you navigate consumer trends and shopper insights. <h5> Talking Private Brands Series topics include:</h5> <ul> <li>By the numbers: sales, trends and outlook of private brands.</li> <li>Consumer private brands trends.</li> <li>10 pandemic takeaways for senior leaders.</li> <li>How the C-suite prioritizes private brands.</li> <li>Turning store associates into private brand ambassadors.</li> </ul> I’ll be interviewing members of FMI’s Private Brands Leadership Council and other industry experts for each of the segments. Subscribers can watch the segments in their own time and will continue to gain insights as the series unfolds. We hope you’ll see this series as a win-win and that it helps inform your private brands strategies. <a href="https://www.fmi.org/forms/store/ProductFormPublic/talking-private-brands-series" class="button">Subscribe to Talking Private Brands Series</a>

Read full article on FMI

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.