An All-Access Pass on Supply Chain Insights

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Despite commodity fluctuations and trying transportation dynamics through the supply chain, the food industry has done a good job of keeping consumer prices as low as possible. At the same time, with the many ways consumers are engaging in this new marketplace, the economics at play in today’s supply chains are not workable in the long run. With that in mind, how do we change the way we meet omnichannel demand? How do we reset trading partner collaboration to eliminate friction?

By: Marjorie DePuy, Senior Director, Supply Chain and Sustainability, FMI <img src="https://www.fmi.org/images/default-source/blog-images/supply-chain-forum-screenshot.tmb-large-350-.png?sfvrsn=6fc5540a_1" data-displaymode="Thumbnail" alt="Supply chain forum screenshot" title="Supply chain forum screenshot" style="float: right; margin: 10px;" /> Despite commodity fluctuations and trying transportation dynamics through the supply chain, the food industry has done a good job of keeping consumer prices as low as possible. At the same time, with the many ways consumers are engaging in this new marketplace, the economics at play in today’s supply chains are not workable in the long run. With that in mind, how do we change the way we meet omnichannel demand? How do we reset trading partner collaboration to eliminate friction? These were key questions posed to the audience during the recent <a href="https://www.fmi.org/supply-chain-forum">FMI Supply Chain Forum</a>. Opening with a call to action, Mark Baum, chief collaboration officer at FMI, asked Thom Blischok, chairman and CEO of The Dialogic Group, for his overarching take on the state of play in the supply chain. Here’s an excerpt of the discussion: “We should be thinking in terms of omnichannel fulfillment, not supply chain,” Blischok shared. “The average retailer has two forecasting systems, manufacturers have eight. Where are we building inadequacies into the system because we can’t forecast well?” Baum replied, “There are strong examples of reimagined supply networks, new technology and new automation systems changing the way orders are fulfilled, many of which are on display here at this event. Is that not enough?” Blischok shared, “Current supply chains are in various states of improvement – but not at the pace of change needed to accommodate the integration of physical and digital retailing. Supply itself is challenged. Omnichannel forecasting and replenishment is in its infancy; costs are rising across the board. Most importantly, the new norm post COVID-19 will have an encompassing approach to the ‘phygital’ -- physical + digital –retail landscape.” Baum asked, “What kind of collaboration do we need to overcome some of the barriers we face, to avoid falling into bad habits or rely on the way it used to be?”  Blischok replied, “Winners will win because they collaborate, not because they isolate. We need to ask ourselves how we take 30 to35% of the cost out of the system. We need to change the way we meet omnichannel demand. Nothing is more important than forecasting the ‘phygital shelf.’” Want to hear more? This full discussion as well as a goldmine of brief and practical 30- minute education segments are now available on demand for a <a href="https://www.fmi.org/supply-chain-forum">$99 all-access pass</a>. Recordings include: <ul> <li>The release of the <a href="https://www.fmi.org/forms/store/ProductFormPublic/2020-fmi-supply-chain-benchmarking">FMI 2020 Supply Chain Benchmark</a>. </li> <li>A behind the curtain spotlight from Ahold Delhaize USA on their reimagined supply chain. </li> <li>A review of microfulfillment and automation solutions. </li> <li>And much, much more.</li> </ul> Sessions are available on-demand until May 7. <a href="https://www.fmi.org/supply-chain-forum" class="button">Get an All-Access Pass</a>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.