Collaborating Through a Crisis and Beyond

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

COVID-19 has reminded us more than ever that grocery and supplier collaboration is a vital strand in the social fabric. Beyond the deep-cleaning, shelf-replenishing and physical-distancing tactics that played out at the store level during the pandemic, a brighter light was cast upon the food industry.

By: Leslie Sarasin, President and CEO, FMI <img src="https://www.fmi.org/images/default-source/blog-images/social-media-2021-widescreen-1200x630px.tmb-large-350-.jpg?sfvrsn=8e20033d_1" data-displaymode="Thumbnail" alt="Social Media 2021-Widescreen-1200x630px" title="Social Media 2021-Widescreen-1200x630px" style="float: right; margin: 10px;" /> FMI and Oliver Wyman recently published <a href="https://www.oliverwyman.com/our-expertise/insights/2021/jan/boardroom-volume-6.html">Boardroom Volume 6</a>, a special, digital edition of the annual journal. COVID-19 has reminded us more than ever that grocery and supplier collaboration is a vital strand in the social fabric. Beyond the deep-cleaning, shelf-replenishing and physical-distancing tactics that played out at the store level during the pandemic, a brighter light was cast upon the food industry. The intricate work of plant workers, truck drivers, warehouse staff, dietitians, and sustainability professionals all found its way into this year’s news headlines as these individuals demonstrated their continued resilience and capacity to meet unprecedented expectations. If nothing else, 2020 offered a new perspective on how critical the grocery worker is to keep the country fed and protected. As we plan for the recovery and rebounding from COVID-19, FMI and the food industry remain focused on re-balancing priorities within and across the value chain. Boardroom Vol. 6 shares strategic insights into workforce recovery; ecommerce acceleration focused on omnichannel strategies to avoid supply chain waste; foodservice business opportunities; supply chain efficiencies; and operational recovery and leadership. Boardroom analyzes the workforce of the future and the key role it must play in retailers’ strategic plans. FMI and Oliver Wyman created Boardroom in 2013 specifically for those senior executives responsible for guiding their companies through what has become the most challenging, dynamic, and rewarding period in our industry’s history. As we navigate a tremendous era of disruption, we have solidified the essential role grocery and their suppliers play in the community, uplifting our nation at a time of greatest need. We believe this issue of Boardroom equips you with the tools, information, and insights necessary to galvanize your business and put you in position to turn today’s disruption and discontinuity into opportunity. FMI and Oliver Wyman will continue to share additional expertise on these issues to inspire thoughtful collaboration. We hope you enjoy <a href="https://www.oliverwyman.com/our-expertise/insights/2021/jan/boardroom-volume-6.html">Boardroom Volume 6</a>.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.