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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

We believe that we are smarter together than we are solo. We also believe that the racial issues confronting us are too large and complex to be tackled in isolation and that DEI concerns are a non-competitive issue for our industry. We want to create an environment where we can listen to one another, benefit from each other’s experiences, challenge our perceptions and learn to ask the right questions.

<p>By: David Fikes, Executive Director, FMI Foundation<br /> <img src="https://www.fmi.org/images/default-source/homepage-curation-tiles/diversity-tile-760x450-b.tmb-large-350-.png?sfvrsn=7271140a_1" data-displaymode="Thumbnail" alt="Diversity Tile 760x450 B" title="Diversity Tile 760x450 B" style="float: right; margin: 10px;" /></p> <p>As part of an experiential team-building exercise, I used to administer a survival quiz. It was a relatively straightforward test that spelled out a scenario, then provided a list of around 20 items that participants were asked to rank in 1-10 order based on which objects they would most need to survive in the proposed crisis. Their ranking would be scored by comparing it to the order survival experts had determined. A score above 50 meant you would likely survive, but a score of 49 or below meant you probably would not. Before distributing the survival expert&rsquo;s ranking, I would have everyone take the test individually, then break into small groups, discuss the various options and rank the items together.</p> <p>There were numerous lessons learned from this simple exercise. Invariably, we had more &ldquo;survivors&rdquo; when people used their group score than when they used their individual ranking, proving that corporate wisdom tends to outweigh personal smarts. We also learned that loud voices in the small groups were influential and if an outspoken group member had wilderness experience, that person raised the group&rsquo;s score. However, if that outspoken group member lacked wildlife skills, but still shared opinions loudly and went unchallenged, the person generally lowered the group&rsquo;s scores. &nbsp;In addition to listening to each other&rsquo;s thought processes, the group really benefitted from experienced team members speaking up and asking the right questions to those voicing opinions.&nbsp;</p> <p>The lessons learned from the exercise described are the foundational reasons why FMI is forming a diversity, equity and inclusion (DEI) resource and support member community. We believe that we are smarter together than we are solo. We also believe that the racial issues confronting us are too large and complex to be tackled in isolation and that DEI concerns are a non-competitive issue for our industry. We want to create an environment where we can listen to one another, benefit from each other&rsquo;s experiences, challenge our perceptions and learn to ask the right questions. The first meeting of this group will take place on April 14 at 2 p.m. EST. Please contact <a href="mailto:This email address is being protected from spambots. You need JavaScript enabled to view it.">David Fikes</a> if you have any questions or if you are interested in being part of this DEI community.</p> <p>And while we are on the topic of gaining wisdom from listening to each other&rsquo;s experiences, please know that the fourth CFI/FMI hosted Digital Dialogue<strong> </strong>exploring issues of racial justice, inclusion and diversity in the food industry takes place on<strong> March 24 at 1:30-2:30 p.m. EST.</strong></p> <p>Join Terrez Thompson of Powered by Zerret, Inc., Natalie McGrady of Cargill and A&rsquo;Yanna Webster, panel moderator, as they discuss&nbsp;the food industry&rsquo;s supply chain responses to DEI concerns.</p> <p><a href="https://lookeast.zoom.us/webinar/register/WN_9h3Y4C7AQsidFSakT_F2rg" class="button">Register for the March Digital Dialogue</a>&nbsp;</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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