Staying Strong with Family Meals and Food Safety

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

The time is right to help families include food safety skills and healthy eating habits at home, especially as they cook and enjoy more family meals together. With registered dietitians and food safety experts taking on greater responsibilities, the food industry is uniquely positioned to help shoppers achieve their health and well-being goals through consumer outreach and education.

By Adam Friedlander, MS, CFS, Manager, Food Safety and Technical Services, FMI; and Krystal Register, MS, RDN, LDN, Director, Health and Well-being, FMI <img src="https://www.fmi.org/images/default-source/blog-images/thumbnail.tmb-large-350-.png?sfvrsn=ec08e7c5_1" data-displaymode="Thumbnail" alt="Food Safety and Family Meals" title="Food Safety and Family Meals" style="float: right; margin: 10px;" /> The time is right to equip families with food safety skills and healthy eating habits at home, especially as they cook and enjoy more family meals together. With registered dietitians and food safety experts taking on greater responsibilities, the food industry is uniquely positioned to help shoppers achieve their health and well-being goals through consumer outreach and education. In a <a href="https://www.jneb.org/article/S1499-4046(19)31154-6/fulltext">recent study</a> funded by the FMI Foundation, researchers suggested a positive association between family meal frequency and dietary outcomes, including an increase in fruit and vegetable intake. With <a href="https://www.fmi.org/family-meals-movement/about">National Family Meals Month™</a> just six months away, FMI looks forward to supporting our retailer, supplier and community collaborator partners in staying strong with the Family Meals Movement! Consider these helpful resources as your organization continuously promotes the value of family meals, keeping both food safety and healthy eating top of mind: <ul> <li>When developing recipes, always include food safety and hygiene prompts from the <a href="https://www.saferecipeguide.org/why/">Safe Recipe Style Guide</a>. </li> <li>Encourage shoppers to build healthy habits aligned with the Dietary Guidelines by Starting Simple with the MyPlate App.</li> <li>Utilize <a href="https://www.foodsafety.gov/keep-food-safe/foodkeeper-app">FoodKeeper</a> and <a href="http://smartlabel.org/">SmartLabel</a> resources to provide shoppers important information about quality, safety and nutritional product attributes. </li> </ul> At the <a href="https://cfsec.swoogo.com/conference">2021 Consumer Food Safety Education Virtual Conference</a>, hosted by the Partnership for Food Safety Education (PFSE), FMI proudly presented on “Staying Strong with Family Meals and Food Safety” in front of one of the nation’s largest gatherings of food safety professionals. The theme of this year’s conference was “Now You Have My Attention: Promoting Hand Hygiene & Food Safety Education for Everyone.” Some of the key takeaways from our presentation include: <ul> <li>Turn “<a href="https://www.fightbac.org/food-safety-basics/the-core-four-practices/">Clean, Separate, Cook, Chill</a>” into a lifestyle. <ul> <li>Wash hands with soap and water for at least 20 seconds.</li> <li>Strive for continuous improvement and small behavior changes in the home kitchen.</li> <li>Develop <a href="https://www.saferecipeguide.org/sample-recipe/">strong food safety skills</a> when following or creating recipes.</li> </ul> </li> <li>Become more mindful around individuals with a <a href="https://www.fda.gov/food/consumers/people-risk-foodborne-illness">higher risk of illness</a> and food allergies. <ul style="list-style-type: disc;"> <li>Contact your local health department and physician for suspected food poisoning.</li> <li>Follow <a href="https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts">FDA</a> and <a href="https://www.fsis.usda.gov/recalls">USDA</a> recalls and public health alerts.</li> </ul> </li> <li>Collaborate with BAC Fighters and <a href="https://www.fightbac.org/">utilize PFSE resources</a>.</li> <li>Stay STRONG and have FUN with Family Meals and Food Safety.</li> </ul> <ol> <ul style="list-style-type: disc;"> <li>Practice <a href="https://food.unl.edu/article/use-mise-en-place-make-meal-preparation-easier">mise en place</a> techniques.</li> <li>Incorporate nutrition, sustainability, inclusiveness, cost effectiveness and creativity into family meals.</li> </ul> </ol> To view the entire presentation, please click on the video below. To learn more about how health and well-being and food safety can have a more prominent focus within your organization’s family meals advocacy efforts, <a href="https://www.fmi.org/industry-topics/health-well-being">please contact the FMI team</a>. <iframe width="460" height="375" src="https://www.youtube.com/embed/lI6jR_rbKYY" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture"></iframe>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.