Who Celebrated the Inaugural Supermarket Employee Day?

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

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OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Two weeks ago, the food industry held the first-ever Supermarket Employee Day—a celebration designed to recognize employees at every level for the work they do to feed families and enrich lives. Like any good celebration planner, we sent out invitations, set up a festive ambience and hoped our guests would arrive. The celebration we witnessed far exceeded our expectations.

By Leslie Sarasin, President and CEO, FMI <a href="https://www.fmi.org/images/default-source/blog-images/alabama-proclamation_twitter.png?sfvrsn=2318e377_0"><img src="https://www.fmi.org/images/default-source/blog-images/alabama-proclamation_twitter.tmb-large-350-.png?sfvrsn=2318e377_1" data-displaymode="Thumbnail" alt="Alabama Proclamation_twitter" title="Alabama Proclamation_twitter" data-openoriginalimageonclick="true" style="float: right; margin: 10px;" /></a> Two weeks ago, the food industry held the first-ever <a href="https://www.fmi.org/get-involved/supermarket-employee-day">Supermarket Employee Day</a>—a celebration designed to recognize employees at every level for the work they do to feed families and enrich lives. Like any good celebration planner, we sent out invitations, set up a festive ambience and hoped our guests would arrive. The celebration we witnessed far exceeded our expectations. Nearly every type and level of FMI membership participated in our inaugural event, including retail, wholesale, associate, university and college, and international members.  Additionally, state associations, trade association partners and even local governments joined in the appreciation-fest. Here are just a few examples of some of the celebrations we witnessed: <ul> <li>Eleven states issued Supermarket Employee Day proclamations, including<a href="https://www.fmi.org/images/default-source/blog-images/employee-post-facebook.png?sfvrsn=cb038b4a_0"><img src="https://www.fmi.org/images/default-source/blog-images/employee-post-facebook.tmb-small.png?sfvrsn=cb038b4a_1" data-displaymode="Thumbnail" alt="Employee Post Facebook" title="Employee Post Facebook" data-openoriginalimageonclick="true" style="float: right; margin: 10px;" /></a> Alabama; Arizona; Delaware; Kentucky; Michigan; Minnesota; Oklahoma, Pennsylvania; Tennessee; Virginia and Wisconsin. Two localities, Hopkinsville, Kentucky, and Troutman, North Carolina, added their special flavor with regional proclamations. </li> <li>Local programs reflected the innovative energy of our industry and celebrated grocery workers in diverse means: some invited customers to nominate supermarket heroes, while others provided reward sweepstakes, a number offered video tributes and many hosted celebrations at company headquarters. Additionally, there were appreciation campaigns up and down the supply chain, engaging social media campaigns and more in-store activities than we can list without this blog challenging the word count of “The Brothers Karamazov.”</li> </ul> <a href="https://www.fmi.org/images/default-source/blog-images/food-city-facebook.png?sfvrsn=f2b1458f_0"><img src="https://www.fmi.org/images/default-source/blog-images/food-city-facebook.tmb-small.png?sfvrsn=f2b1458f_1" data-displaymode="Thumbnail" alt="Food City Facebook" title="Food City Facebook" data-openoriginalimageonclick="true" style="float: left; margin: 10px;" /></a> <ul> <li>We saw trade media and local news coverage sharing how your companies gave back to your associates and communities with acts of kindness and service. Retailers gave gift cards for meals and offered gift cards to local restaurants that were suffering from the pandemic, while many CEOs and local store managers took to video to thank both headquarters leadership and store-level employees. </li> <li>The social media hashtag<a href="https://www.fmi.org/images/default-source/blog-images/iga-on-linkedin.png?sfvrsn=f34f6d57_0"><img src="https://www.fmi.org/images/default-source/blog-images/iga-on-linkedin.tmb-small.png?sfvrsn=f34f6d57_1" data-displaymode="Thumbnail" alt="IGA on LinkedIn" title="IGA on LinkedIn" data-openoriginalimageonclick="true" style="float: right; margin: 10px;" /></a> <a href="https://twitter.com/hashtag/supermarketemployeeday?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Ehashtag&utm_source=Comprehensive+All+Member+List&utm_campaign=1336aaaa23-coronavirus_COPY_02&utm_medium=email&utm_term=0_1f49a5487b-1336aaaa23-">#SupermarketEmployeeDay</a> has garnered almost 1,000 results so far, translating into a potential reach of 10.4 Million.</li> </ul> Thank you for all you did to make the inaugural Supermarket Employee Day a smashing success. Plans for next year’s celebration are under way, and it is not TOO soon TO mark your calendars for 2.22.22!

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.