Slide 1

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

Read

who frontpage

member frontpage

Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

At a time when our economy is struggling to recover from the harsh impacts of the pandemic and businesses are fighting to keep their doors open, stores clean and associates safe, the card brands are simply making it that much harder for merchants to stay in business. This April, Visa and Mastercard intend to raise interchange fees by over $1 billion.

<div> <p paraid="664515889" paraeid="{aa1e19ac-3e21-43f4-a127-b9bc106fdf3c}{172}">By: Hannah Walker, Vice President, Political Affairs, FMI&nbsp;&nbsp;</p> </div> <div> <p paraid="1295264530" paraeid="{aa1e19ac-3e21-43f4-a127-b9bc106fdf3c}{176}"><img src="https://www.fmi.org/images/default-source/photos-for-staff-use/check-out/istock-1049195186_web.tmb-large-350-.jpg?sfvrsn=49e8536e_1" data-displaymode="Thumbnail" alt="iStock-1049195186_web" title="iStock-1049195186_web" style="float: right; margin-bottom: 10px; margin-left: 10px;" />Albert Einstein is widely credited with saying, &ldquo;The definition of insanity is doing the same thing over and over again but expecting different results.&rdquo;&nbsp;</p> </div> <div> <p paraid="1646803286" paraeid="{aa1e19ac-3e21-43f4-a127-b9bc106fdf3c}{184}">Einstein must&rsquo;ve&nbsp;glimpsed&nbsp;into the future and&nbsp;seen&nbsp;our current payment&rsquo;s landscape. For decades, the&nbsp;U.S.&nbsp;has allowed the credit card industry to run amok and&nbsp;&nbsp;charge the highest card processing fees in the world to U.S. merchants and their customers.&nbsp;In 2019, U.S. merchants paid more than $116 billion in card processing fees, with over $90 billion alone being&nbsp;interchange&nbsp;fees, according to the Nilson Report.&nbsp;While other countries have taken steps to reduce these&nbsp;&nbsp;fees, the unchecked credit card brands are planning to increase fees, yet again, in April.&nbsp;&nbsp;</p> </div> <div> <p paraid="774859657" paraeid="{aa1e19ac-3e21-43f4-a127-b9bc106fdf3c}{224}">At a time when our economy is struggling to recover from the harsh impacts of the pandemic&nbsp;and businesses are fighting to keep their doors open, stores clean and associates safe, the card brands are simply making it that much harder&nbsp;for merchants&nbsp;to stay in business.&nbsp;This April,&nbsp;Visa and Mastercard intend to raise interchange fees by over $1 billion.&nbsp;&nbsp;Even more concerning, these card fee increases are heavily centered on online transactions. As&nbsp;&nbsp;grocery shoppers&nbsp;continue to rely on online ordering and curbside pick-up or home delivery, the card brands are using this opportunity to raise the cost for merchants to offer these services.&nbsp;&nbsp;</p> </div> <div> <p paraid="1771829230" paraeid="{aa1e19ac-3e21-43f4-a127-b9bc106fdf3c}{248}">Our current payment&nbsp;landscape is Einstein&rsquo;s definition of insanity. An open and competitive market would prevent this one-sided levying of outrageous fees and create checks with bargaining power for all parties. &nbsp;Unfortunately, the credit card system is devoid of true competition&nbsp;and&nbsp;transparency.&nbsp;&nbsp;</p> </div> <div> <p paraid="1996783391" paraeid="{aa1e19ac-3e21-43f4-a127-b9bc106fdf3c}{252}">It is clear the market has not improved over the&nbsp;past&nbsp;30&nbsp;years&nbsp;and it will not correct itself without government intervention. State legislators are taking notice, bills have been introduced in eight states (Iowa;&nbsp;Indiana;&nbsp;Illinois;&nbsp;Maine;&nbsp;Mississippi;&nbsp;Oklahoma;&nbsp;and Tennessee) to prohibit the collection of interchange on state sales tax. &nbsp;&nbsp;</p> </div> <div> <p paraid="1470736842" paraeid="{6132551b-735c-4a4c-86e9-ccd919011ada}{47}">States are taking notice and it&rsquo;s time for Congress to do the same. Congress has the power to reform the broken credit card market and bring real competition into the payment space that will benefit all involved, not just the two&nbsp;most&nbsp;dominant&nbsp;global card brands.&nbsp;&nbsp;</p> </div> <div> <p paraid="1808523294" paraeid="{6132551b-735c-4a4c-86e9-ccd919011ada}{51}">&nbsp;We cannot keep waiting for a different result - April is just around the corner. &nbsp;</p> </div> <a href="https://www.fmi.org/industry-topics/payments/swipe-fees" class="button">More on Interchange Fees</a>

Read full article on FMI



Menus

Some of the main menus of the template are now set via the template parameters saving you having to set up menu modules for each menu. From this section you can choose what menus you would like connected with these pre assigned menu areas of the template.

Copyright Information

Enter the copyright information that will appear in the footer area of your template.

Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

community frontpage

encova 2020 omega
OMEGA Members Receive a 3.4% discount

federated Ins web graphic 2