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Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Last week’s FMI Midwinter Executive Conference certainly made headlines with thought-provoking educational sessions, featuring diverse perspectives among food industry icons; predictions about the future of grocery amidst a global pandemic; leadership lessons on ways to better embrace today’s workforce; uplifting brand storytelling to connect with shoppers; and creative ways of renewing collaboration models. We’ve compiled some especially good reads that might offer an inside look to our signature event.

<p style="text-align: left;">By Heather Garlich, Senior Vice President, Communications, Marketing &amp; Consumer/Community Affairs, FMI</p> <div class="mg-image--circular" style="float: right; margin: 10px;"><img src="https://www.fmi.org/images/default-source/blog-images/headline.tmb-large-350-.jpg?sfvrsn=30230908_1" data-displaymode="Thumbnail" alt="headline" title="headline" /></div> <p style="text-align: left;">Last week&rsquo;s <a href="https://www.fmi.org/midwinter-conference">FMI Midwinter Executive Conference</a> certainly made headlines with thought-provoking educational sessions, featuring diverse perspectives among food industry icons; predictions about the future of grocery amidst a global pandemic; leadership lessons on ways to better embrace today&rsquo;s workforce; uplifting brand storytelling to connect with shoppers; and creative ways of renewing collaboration models. We&rsquo;ve compiled some especially good reads that might offer an inside look to our signature event.</p> <h5 style="text-align: left;">Headlines from Day 1</h5> <ul> <li><em>How the Pandemic Tested Industry Culture</em> [<a href="https://www.winsightgrocerybusiness.com/industry-partners/how-pandemic-tested-industry-culture?utm_source=Marketo&amp;utm_medium=email&amp;utm_campaign=NL_GRO_Daily_01-26-21&amp;LID=11873937&amp;mkt_tok=eyJpIjoiTTJabU5qSm1OR1V3WWpabCIsInQiOiJcL3pNYjc0V2U2QVJYbEt5XC9ZMnpFcUFoNGVxNTAyQXV5NnBNK0dIeVIzOUtvNFdUaEtsbCtVd21DZzNQTlFrcERUUFUra0JRYUFjU091aHpcL0lWNCs4enBkM0pISHNPSHVWOGFmSjQ1XC96VDNmMjg3UGE5czk4Tm1nM0wzeWFnYU0ifQ%3D%3D">Winsight Grocery Business</a>] <p>&nbsp;</p> </li> <li><em>Online packaged food and beverage sales could top $100B in 2021</em> [<a href="https://www.grocerydive.com/news/online-packaged-food-and-beverage-sales-could-top-100b-in-2021/593946/">Grocery Drive</a>]</li> </ul> <h5 style="text-align: left;">Headlines from Day 2</h5> <ul> <li><em>FMI Presents 2020 Gold Plate Awards</em> [<a href="https://progressivegrocer.com/fmi-presents-2020-gold-plate-awards">Progressive Grocer</a>] <p>&nbsp;</p> </li> <li><em>Food Industry &lsquo;Uniquely Positioned&rsquo; to Write New Normal Post-COVID: FMI President</em> [<a href="https://www.winsightgrocerybusiness.com/industry-partners/food-industry-uniquely-positioned-write-new-normal-post-covid-fmi-president?utm_source=Marketo&amp;utm_medium=email&amp;utm_campaign=NL_GRO_Daily_01-27-21&amp;LID=6261612&amp;mkt_tok=eyJpIjoiTWpNNE9UYzVaR0prTWpkaiIsInQiOiJxNmdRZHlkblgzUW1MRDZFZkpON3Y5Mzg0VEN0MmNybVc2aDFEdHBCRWJXMlZIQ0p2a0ltZWNFUmJwemd0Z1Yrekg0UGlZTW9YTFZ0a3FiWHRQMjlFdGd5cEowUm5QVXRJeHhcL3BWM1I0QUUxTDNHY0dCZHViTTZSV2VrelhmNk4ifQ%3D%3D">Winsight Grocery Business</a>] <p>&nbsp;</p> </li> <li><em>FMI&rsquo;s Sarasin on crafting the &lsquo;next normal&rsquo; </em>[<a href="https://www.massmarketretailers.com/fmis-sarasin-on-crafting-the-next-normal/">MMR</a>]<br /> <br /> </li> <li><em>Schnuck Markets, Ahold Delhaize USA and Pepsi share diversity gains and challenges</em> [<a href="https://www.supermarketnews.com/issues-trends/schnuck-markets-ahold-delhaize-usa-and-pepsi-share-diversity-gains-and-challenges">Supermarket News</a>]</li> </ul> <h5 style="text-align: left;">Headlines from Day 3</h5> <ul> <li><em>'Not a fad': Voice-based technology holds promise for grocers</em> [<a href="https://www.grocerydive.com/news/not-a-fad-voice-based-technology-holds-promise-for-grocers/594058/">Grocery Dive</a>] <p>&nbsp;</p> </li> <li><em>What the Industry Learned When the Supply Chain Caught COVID</em> [<a href="https://www.winsightgrocerybusiness.com/industry-partners/what-industry-learned-when-supply-chain-caught-covid">Winsight Grocery Business</a>] <p>&nbsp;</p> </li> <li><em>Independent retailers step up during challenging times</em> [<a href="https://www.supermarketnews.com/retail-financial/independent-retailers-step-during-challenging-times">Supermarket News</a>]</li> </ul> <h5>Headlines from Day 4</h5> <ul> <li><em>What Gen Zers Want and What Grocery Can Do to Recruit Them</em> [<a href="https://www.winsightgrocerybusiness.com/industry-partners/what-gen-zers-want-what-grocery-can-do-recruit-them?utm_source=Marketo&amp;utm_medium=email&amp;utm_campaign=NL_GRO_Daily_01-29-21&amp;LID=11873937&amp;mkt_tok=eyJpIjoiTm1GbVptSTNNbVEyWWpKaSIsInQiOiJmRnVwdU9iUFBCT0pVTTg1STFjdVRtQXFKdFg4dFM4QTdsQ1dFZXpzRXREYm9PQWUrRFJRYUhHZVRvNVJxeE5yMGcyRHB3ZjVKcDV6c3hVejdHeW03UFF3eVo2aGZYQVhkNnBld1loZnVWNXVhUGxaTUZuN2F4Y1ZrQmVvV1FvTCJ9#page=0">Winsight Grocery Business</a>]</li> </ul> <ul> <li><em>FMI research reveals effectively recruiting, maintaining Gen Z staff starts with value-based incentives &amp; a clear path for promotion</em> [<a href="https://www.foodnavigator-usa.com/Article/2021/02/01/FMI-research-reveals-effectively-recruiting-maintaining-Gen-Z-staff-starts-with-value-based-incentives-a-clear-path-for-promotion?utm_source=copyright&amp;utm_medium=OnSite&amp;utm_campaign=copyright">Food Navigator- USA</a>]</li> </ul> <ul> <li><em>'Be Bold': FMI Closing Keynote Maps a Tough Road Ahead for a Resilient Industry</em> [<a href="https://www.winsightgrocerybusiness.com/industry-partners/be-bold-fmi-closing-keynote-maps-tough-road-ahead-resilient-industry?utm_source=Marketo&amp;utm_medium=email&amp;utm_campaign=NL_GRO_Daily_01-29-21&amp;LID=6261612&amp;mkt_tok=eyJpIjoiTWpabU1tRmtNVFE0TW1abSIsInQiOiJOdE9XQU81XC85Wk1RVk93dnpBNXlFS0hVSThHUGRTKzFYZjVwYlI0Q1UzWHRuVW5FeHdhK1BcLzhLQzZEbGRCVHZrcGlLV1NYR0NxVkdSTU9pUzlUbGxROEdUOUc1SnRUNHdoN3IyQUMyWmJBTHZ1a0ZcLzRtUFk3dVZYWVJVXC9vUWQifQ%3D%3D">Winsight Grocery Business</a>] <p>&nbsp;</p> </li> <li><em>Benefits of supplier diversity go way beyond the bottom line</em> [<a href="https://www.supermarketnews.com/issues-trends/benefits-supplier-diversity-go-way-beyond-bottom-line">Supermarket News</a>]</li> </ul> <p>For Midwinter attendees who want to double-click into these topics, you may also access session recordings through March 31 in the <a href="https://midwinter.fmi.org/">virtual meeting space</a>.</p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.

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OMEGA Members Receive a 3.4% discount

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