You Are Essential: COVID-19 Vaccine Communication Toolkits

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

For nearly a year, we have been navigating a national health emergency in response to the coronavirus pandemic. As part of an industry deemed essential to the nation’s COVID-19 response, FMI members have been and continue to be a critical component of ensuring the availability of food, pharmacy and health care services in communities across the nation.

By: Peter Matz, Director, Food and Nutrition Policy, FMI  <img src="https://www.fmi.org/images/default-source/homepage-curation-tiles/covid-vaccine.tmb-large-350-.jpg?sfvrsn=6c6bdbe0_1" data-displaymode="Thumbnail" alt="covid vaccine" title="covid vaccine" style="float: right; margin-bottom: 10px; margin-left: 10px;" /> For nearly a year, we have been navigating a national health emergency in response to the coronavirus pandemic. As part of an industry deemed essential to the nation’s COVID-19 response, FMI members have been and continue to be a critical component of ensuring the availability of food, pharmacy and health care services in communities across the nation. During this pandemic, pharmacists have been on the front lines every day serving patients as critically important health care professionals. Among other things, supermarket pharmacists nationwide provide in-depth patient counseling and comprehensive immunization services. Given the success to date of pharmacists administering vaccines – serving as knowledgeable and accessible immunization providers within their communities and collaborating with public health and other providers – a successful COVID-19 vaccination plan should actively involve pharmacists. Moreover, grocery stores as health and well-being destinations provide consumers the ability to receive COVID-19 vaccinations when available at the same location where they already purchase food and other essentials, which not only makes vaccine access more convenient, but it also makes it safer and reduces the risk of exposure in the midst of a pandemic. Many FMI pharmacy members have large footprints and parking lots that allow social distancing, while additional/extended store hours provide times for seniors and immunocompromised patients to receive vaccinations. Serving as knowledgeable and trusted wellness partners within their communities, supermarket pharmacies and food retailers will be essential to a successful COVID-19 vaccination plan.  To support our members as they navigate this new vaccine landscape, FMI has curated and developed new resources.   <h4>Shopper Communication</h4> FMI has created a <a href="https://www.fmi.org/industry-topics/pharmacy/covid-19-vaccine-toolkit">COVID-19 vaccine communications toolkit</a> that promotes grocery stores as health and well-being destinations for affordable and nutritious food, dietary supplements and a full array of pharmacy services, in addition to a safe, convenient place to receive COVID-19 vaccinations.     <h4>Employee-Employer Communication </h4> In some states, essential workers already have access to vaccines to help protect them against COVID-19. These vaccines will be available to essential workers across the nation soon. The CDC has released a new<a href="https://www.cdc.gov/coronavirus/2019-ncov/vaccines/toolkits/essential-workers.html">toolkit</a> to help organizations educate employees about COVID-19 vaccines while raising awareness about the benefits of vaccination and addressing common questions and concerns.   <h4>Additional Resource </h4> To help ensure FMI member companies’ frontline essential workers can be vaccinated as soon as possible, we are providing templates that can be shared with employees to indicate/verify they are  a part of a sector being prioritized for early access to the Covid-19 vaccines.  There is one template for <a href="https://www.fmi.org/docs/default-source/gr/pharmacy-letter-template----frontline-essential-worker-entitled-to-covid-19-vaccine-prioritization.docx?sfvrsn=ef66f58_2">pharmacy staff</a>, one for <a href="https://www.fmi.org/docs/default-source/gr/food-and-agriculture-letter-template----frontline-essential-worker-entitled-to-covid-19-vaccine-prioritization.docx?sfvrsn=b83b9ef9_2">food and agriculture workers</a>, and one for <a href="https://www.fmi.org/docs/default-source/gr/transportation-letter-template----frontline-essential-worker-entitled-to-covid-19-vaccine-prioritization.docx?sfvrsn=e0fc15c5_2" title="https://www.fmi.org/docs/default-source/gr/transportation-letter-template----frontline-essential-worker-entitled-to-covid-19-vaccine-prioritization.docx?sfvrsn=e0fc15c5_2">transportation</a> workers.

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.