Offense is Your Best Defense: Health & Well-being

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

With an increased interest on staying healthy during the COVID-19 pandemic food retailers and suppliers continue to be key partners for health and well-being in the communities they serve for employees and customers alike.

<p>By: Krystal Register, Director, Health & Well-being, FMI <br /> <br /> <img src="https://www.fmi.org/images/default-source/blog-images/offensedefense.tmb-large-350-.jpg?sfvrsn=651d39de_1" data-displaymode="Thumbnail" alt="OffenseDefense" title="OffenseDefense" style="float: right; margin-bottom: 10px; margin-left: 10px;" />With an increased interest on staying healthy during the COVID-19 pandemic, food retailers and suppliers continue to be key partners for health and well-being in the communities they serve for employees and customers alike.  During our FMI Midwinter Executive Conference, the session titled <em>Offense is Your Best Defense</em> focused on overall health and well-being strategy. </p> <h4><strong>BUILD A STRONG OFFENSE  </strong></h4> <p>Prevention is the best offense.<strong> </strong>To build your own strategic playbook for health and well-being:</p> <ol> <li>Visualize the entire FIELD of PLAY. </li> <li>Identify your KEY PLAYERS. </li> <li>Create OFFENSIVE POWER PLAYS. </li> </ol> <h4><strong>VISUALIZE the FIELD of PLAY </strong></h4> <p>How do you think about well-being? It is important to take a moment to ponder a proactive, holistic view and approach inclusive of societal, physical and emotional components. Unlock the priorities that define both your business and personal strategies for health and well-being. Leverage food for health with a purpose in the community, with employees, customers and yourself. </p> <h4><strong>IDENTIFY your KEY PLAYERS </strong></h4> <p>Who are your best players? Engage and empower all key players to include community collaborators, employees, loyal customers, vendor partners, health experts, associations, organizations and all available resources. You need true partnerships to win. Make sure they are familiar with the field, they know your plans and they are ready to play. It is also important for your players to know you support and believe in them. </p> <h4><strong>CREATE OFFENSIVE POWER PLAYS </strong></h4> <p>What are you doing to play offense? Thoughtful power plays are essential to playing a good game to boost health and well-being. A few key notes from this Midwinter session that strategically connect with people: </p> <p>COMMUNITY: Help the community stay strong, healthy and well.</p> <p>EMPLOYEES: Help keep everyone safe and well by making the healthy choice the easy choice. </p> <p>CUSTOMERS: Help customers enjoy family meals and use the expertise of the registered dietitian to help turn personal goals into actions and success.  </p> <p>PERSONAL: Prioritize your own health and well-being.  Commit to your strategic playbook. </p> <p><strong>Note:</strong> As sponsor of this Midwinter session, <a>The Kellogg Company</a> generously donated 150 servings of cereal for each attendee to the St. Mary’s Food Bank in Phoenix, Arizona.  Thank you, Kellogg’s! </p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.