Showcasing Small Brand Innovations to Keep Food Retailers Buzzing

Promoting and Advancing Petroleum Marketing, Retail Grocery, and Convenience Stores in West Virginia

Driving Local Business and Community Growth Across West Virginia

Our Purpose and Commitment

OMEGA is a West Virginia-based organization dedicated to supporting and advancing the business interests of the state’s petroleum marketing, retail grocery, and convenience store industries.

As a network of over 225 locally owned businesses, OMEGA actively promotes cooperation, advocates for favorable legislation, and provides education and resources to its members. With over 50,000 employees, OMEGA members significantly contribute to the state’s economy, generating more than 10% of all state taxes and supporting local communities through scholarships, charitable donations, and civic involvement.

OMEGA is committed to fostering industry growth while serving West Virginians with essential services like fuel, food, and convenience.

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Join a Community that Champions, Connects, and Elevates!

Your Essential Connection in West Virginia

OMEGA offers three types of membership: Convenience Store Members, Petroleum Marketer Members, and Grocer Members, all of which play a vital role in providing fuel, food, and essentials across West Virginia. As a liaison with state and national agencies, OMEGA works closely with organizations like NACS, PMAA, FMI, and the N.G.A. to advocate on behalf of its members.

We keep members informed through newsletters, legislative updates, an online resource hub, and educational seminars. Additional member benefits include access to the Encova Workers’ Compensation Discount Program and participation in our annual Trade Expo and fundraising efforts for children’s charities. OMEGA is here to support, advocate, and enhance the success of our industry members.

Seeking to identify new food product innovations that are entering the market and primed to solve for a consumer’s unmet needs is always a quest for food retailers. In today’s digital world, there are many product discovery tools and platforms for retail category buyers. At FMI’s Midwinter Executive Conference, we have created a unique product discovery experience.

<p>By: Margaret Core, Vice President, Marketing, FMI<img src="https://www.fmi.org/images/default-source/blog-images/blog-image-1350x757-fmipopup.tmb-large-350-.png?sfvrsn=15ef35b6_1" data-displaymode="Thumbnail" alt="Blog Image 1350x757 FMIPopUp" title="Blog Image 1350x757 FMIPopUp" style="float: right; margin: 10px;" /></p> <p>Seeking to identify new food product innovations that are entering the market and primed to solve for a consumer’s unmet needs is always a quest for food retailers. In today’s digital world, there are many product discovery tools and platforms for retail category buyers. At FMI’s <a href="https://www.fmi.org/midwinter-conference">Midwinter Executive Conference</a>, we have created a unique product discovery experience: </p> <h5>FMI Pop-up</h5> <p><a href="https://www.fmi.org/midwinter-conference/fmi-pop-up">FMI Pop-up</a> showcases 35 brands supporting consumer interest in healthy, ethnic cuisines and interesting snacks and beverages—all trends shoppers tell us they are seeking particularly as they face at-home meal fatigue. FMI Pop-up includes keto and paleo items, Himalayan dumplings, seaweed products, sparkling tonics and mixers, seafood, plant-based cheese and noodles, ready-to-eat meals, and sweat treats. </p> <h5>Inspiring Company Stories</h5> <p>The criteria for brands to enter the Pop-up was for the company to be less than eight years old, $3million or less in revenue, and already in some grocery stores. The companies’ brand stories are inspiring:</p> <ul> <li><a href="https://purebatch.com/story">Pure Batch</a> founders are a mother and daughter team that made a healthy life change after recovering from an illness. The entire line is completely plant-based treats made without any preservatives or chemicals, staying true to Mama Millin’s feelings about putting only good, whole foods into your body. </li> <li><a href="https://miraclenoodle.com/pages/about">Miracle Noodle’s</a> founder is a medical doctor who, when visiting Japan, was inspired by a vegetarian restaurant to create their grain-free products. </li> <li>Since 2014, the founder of <a href="https://ketoand.co/pages/about-us">Keto and Co</a> has been following a ketogenic diet to manage chronic pain. </li> <li><a href="https://www.thezenofslowcooking.com/">Zen of Slow Cooking</a> (ZOSC) produces a line of premium, no/low salt, Certified Non-GMO spice blends for slow cookers, pressure cookers (e.g., Instant Pot®), and one pot cooking. As a Certified B Corporation and Certified Women Owned Business, ZOSC is committed to creating an inclusive economy and partners with a social enterprise to provide employment for adults with developmental disabilities.</li> </ul> <h5>KeHE VIP Retailer Sample Boxes</h5> <p>FMI Pop-Up also features three KeHE VIP Retailer Sample boxes. Attendees choose from: </p> <ul> <li>A sample box featuring CareTrade® items—brands that have a mission beyond commercial success—and DIVERSEtrade™ items—brands attract, retain, and grow DIVERSE suppliers at KeHE within the food industry.</li> <li>A sample box featuring at-home chef products that have gained sales momentum over the last nine months including pasta edamame fettuccine, Mediterranean gourmet citrus olives, and paleo keto taco seasoning.</li> <li>A sample box featuring immunity products such as elderberry extract, peppermint-flavored throat spray, and mushroom immune berry. </li> </ul> <p>Now more than ever, consumers want access to products that meet their health and wellness focus, dietary needs, taste preferences, and social interests. We are pleased to uplift the food product innovation that has continued during the COVID-19 pandemic. All FMI Midwinter attendees have access to FMI Pop-up throughout the event, during designated times and may make connections with brand owners.</p> <p><a href="https://www.fmi.org/midwinter-conference/fmi-pop-up" class="button">See the brands in the FMI Pop-up</a> </p>

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Supporting West Virginia Communities

OMEGA members play a vital role in West Virginia, supporting communities through substantial tax contributions and a wide-reaching presence across the state. With over 55% of the population living in border counties, our members are dedicated to serving both local and regional needs. Beyond business, we’re proud to give back, having contributed over $3.1 million to children’s charities since 2003, reflecting our commitment to making a positive difference.