Last month, President Obama signed into law legislation that will reform the debit card swipe fee system. This was only possible because you took action and enlisted your customers to support the effort.

Now, it is time to tell your customers that Congress listened to their call for reform and thank them for their support. Visit http://fightswipefees.com/pass_it_on.asp to download and print a poster to display in your stores.  NACS has also developed web banners (located at the bottom of this link) you can include on your website and in email communications to customers.

Through your efforts and those of your colleagues in our industry, more than 5.3 million convenience store customers told Congress to reform the system – and they did. Now it is our responsibility to report back to those 5.3 million customers and thank them for their help. They took time to support our cause; we must report the outcome of our effort and thank them for their critical role in helping to reform this broken system.

Without you and your customers, the well-funded banking lobby would have derailed the reforms that were enacted. This was truly a cooperative effort and every person who collected a signature, sent a letter to Congress, contributed financially to the battle or simply told their friends and colleagues to get involved deserves credit for changing the way the banks treat every retailer in the country.

Congratulations!