The "Every Child Deserves A Loving Home Campaign", conducted by the West Virginia Oil Marketers & Grocers Association 

(OMEGA), raised $75,083 between April 13 and Mother’s Day, May 13 to help children across the state dealing with crisis in the family.

"There are so many children across West Virginia in need of services and adoption and this tremendous effort by our convenience and independent grocery store members – and the public – will help significantly," said Traci Nelson, President of OMEGA. "Funds will go to the Children’s Home Society of West Virginia, which does an incredible job of assisting children and families in need throughout the state." 

Nelson said brightly-colored, Mother’s Day themed, paper flowers were sold for one dollar apiece at nearly 500 OMEGA-member convenience and grocery stores throughout the state, to include: Little General Store, Inc., Par Mar Stores, Go-Mart, BFS Foods, Petersburg Oil Company, DeFazio Oil Company, R. M. Roach & Sons, Mini Giants and TWJ, Inc. Foodland and Piggly Wiggly.

Mary White, Chief Operating Officer of the Children’s Home Society of West Virginia, said, "OMEGA’s dedication to helping the most vulnerable of our population is unwavering. We are very appreciative of OMEGA and the public for supporting this effort, the proceeds of which will go directly to improving the lives of state children and families."

White said funds will be used for the organization’s assistance programs, which include; emergency child shelters, foster care, adoption support, mentoring, early intervention and numerous other family support programs.

More than $2.5 million has been raised by OMEGA over the past seven years for this and other efforts to help West Virginia children.